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Committed to accelerating growth.


Carlson is known for its innovative and vibrant spirit, reflected in the quality of its segment-leading brands around the world. Carlson aspires to become the #1 hospitality company to work for and to invest with. We also aim to expand our hotel portfolio by at least 50 percent, to more than 1,500 hotels in operation by 2015.


Our successful portfolio of brands allows us to effectively offer the right opportunity in the right place, anywhere in the world. From select-service to full-service hotel brands – and from emerging economies to mature and established markets – the Carlson business model makes us one of the most noteworthy and respected partners in the industry.


Number of Carlson hotels


1


1962 1


1,066 336


1973 6


1983 38


1,066 847 By Brand


Country Inns & Suites By Carlson


Radisson


45% 40%


Park Inn by Radisson 11% Park Plaza


4% 1993 2003 2010


Continue the push in key emerging economies with added emphasis on mid-scale


as a


19


Carlson’s key growth priorities: Expand Radisson®


powerful, globally consistent, first-class brand


Accelerate the growth of Country Inns & Suites By CarlsonSM


in key markets


Grow Park Inn by Radisson as a winning mid-scale brand across theaters in key countries


Hotels in Operation Radisson


Country Park Inn by Radisson 114 Park Plaza 39 19 50


58% in North


America 77%


outside of North


America


Contracted Pipeline 425


488


By Contract Type Franchised Managed


Owned/Leased 107 56


By Region North America


Europe, Middle East, Africa


Asia Pacific Latin America


74% 18% 8%


59%


32% 5% 4%


The above numbers include hotels in operation that are owned, managed, leased and franchised by Carlson or by Rezidor and all of its affiliates as of 12/31/10.


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