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Artist, Angie Thomas in the ArtBeat studios, Isle of Wight


and I were trekking though rainforests on elephants.” She explains.


Angie said: “The


ideas usually stem from something personal. Everything on the cards comes from either our own partner or from my friends and I talking among ourselves”. Observation in social situations is also invaluable, and elements of this might be looking at the way someone is walking, their handbag or the shoes someone is wearing. “I love watching people but I’ve got to be careful that I don’t end up just staring!” she admits. “I’ve got to get my father-in-law on to a card one of these days. He wears this great utility belt…” Darren Runnette, Marketing Director at Art Marketing adds: “The skill is in fi nding the common denominator that everyone can relate to which is why our ‘ladies that lunch’ themed cards covering subjects about pampering yourself, retail therapy, guilty pleasures and indulgencies continue to be a real hit at any time of year. The success of this range created and painted by Angie Thomas is because she executes both humour and the canny female mindset in these stunning pieces of artwork.


ArtBeat, from L-R, Angie Thomas, Darren Runnette, Ulyana Hammond, Duncan Waller.


Dean Morris Cards


One person with a unique take on card design and captions is Dean Morris, who people might not necessarily associate with feminine cards in the traditional sense. He said: “Looking at my stats on my Facebook fan page and the split of fans is about 60 per cent female and 40 per cent male with the largest age group in both being 25 – 34.


“I get lots of import from fans on various cards (or just nonsense for that matter) that I post on the site. I wouldn’t say it’s particularly different content from male or female but the girls like to be just as bawdy as the men.”


www.greetingstoday.co.uk 25


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