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Star Wars

Licensee has its eye on the prize

GB Eye picked up the accolade for best paper product at the Licensing Awards 2011 ceremony, celebrated with a glittering bash in the The Great Room at London’s prestigious Grosvenor House. Over 1,300 retailers, licensees,

licensors and suppliers attended the event to honour the industry’s highest achievers. Award-winning funnyman and star of The Inbetweeners Greg Davies went down a storm as the host. The award for Best licensed Paper Products or Stationery went to GB Eye for their Star Wars classic and 3D poster ranges.

Licensing manager at GB Eye, Max Arguile said: “We’re very pleased to win this award – it speaks volumes about our ability to place well-designed product into the market and our design team are delighted to receive some overdue plaudits. “All fi ve submissions had varying degrees of reworking from the original artwork and the Vader/Kitchener design was designed from scratch. One reason we won is that we expanded our Star Wars contract to include framed photographic product of which the X-Wing (PFD018) is a superb example.” GB Eye, whose mission is to provide the widest range of licenses across all categories including brand, music, cinema, television, lifestyle and special editions, spoke of giving customers have the best possible choices for both mainstream and cult posters and merchandise. Max Arguile continued: “Certainly we sell primarily to the 11-21 demographic, but the framed photographic expansion enables us to exploit licenses like Star Wars that also have an older fanbase and our moving into gifting products like these means we can sell Clone Wars posters to children, Star Wars posters to teenagers and framed products to adults. That’s why this is a great license!” Ian Hyder, director of The Licensing Awards commented: “The Licensing Awards was the culmination of a huge amount of work and input from the entire licensing industry. Their commitment and creativity made the awards event a truly memorable night.”

A host of leading brands and companies sponsored individual

awards categories, whilst industry trade association LIMA once again leant their support to the event. Jacqui McCarron, Sponsorship Manager of Retail, Emap Connect, the headline sponsor for the event commented: “The quality of entries was superb - and I’d like to congratulate all the winners.”


Wholesale gift company, Widdop Bingham has partnered with handmade greetings card company, Talking Pictures, to launch a brand

new range of sentiment-driven giftware based on popular card designs. The range launched at Autumn Fair with more than 50 products lines or SKUs, prompting Widdop calling it the “biggest and most exciting addition” to its licensed ranges. Talking Pictures, a subsidiary of Ling Design, will see its

commercially successful ‘Razzle Dazzle’, ‘More than Words’ and ‘Diamond Geezer’ designs on both cards and gifts for the fi rst time, with Widdop anticipating great interest from its retail customers. The range includes products such as photo albums, key rings, frames, glasses and hip fl asks featuring a high-quality hand fi nish. A second phase of products will be launched in February next year.

Bite out of the big apple for UK Greetings

UK Greetings has full access to the cover archives of infl uential magazine The New Yorker, with its latest license.

A fantastic new greeting card collection will

feature covers from the magazine, adding to UKG’s already well-established portfolio. Camden Graphics, UK Greetings contemporary studio, have created a stunning range inspired by The New Yorker’s illustrated covers, which are a celebrated trademark of the magazine. Founded in 1925, The New Yorker has received more National Magazine

Awards than any other magazine with its signature mix of reporting and commentary on politics, international affairs and the arts, along with fi ction, poetry, humour, and cartoons. Haze Cerver, Product Manager at Camden Graphics, a division of UK

Greetings, states: “Putting together such an amazing collection of fabulous covers has been an absolute joy. Whether you are sending Garret Price’s sailing boats, or Arthur Getz’s autumnal walk there really is a card in the range for everyone”.

The collection of 13 conventional designs (60/II, cello-wrapped, with embossing and a spot UV) will be available this month. UKG will soon offer the full spectrum of greeting products from this exciting new license with a humour card range and a fantastic gift dressing line currently in development. Also Christmas 2012 will see four New Yorker cover designs from Camden Graphics and eight cartoon designs from Hanson White.

Widdop Bingham

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