Fusion kept its costs in line to weather the recession while going bumper to bumper with the competition.
quantitative assessment as well as a qualitative one. If you don’t baseline what your emissions are, then it’s pretty hard to figure out what improvement you’ve made. Out of that assessment would come a series of projects. These would be related to cost-reduction, and to the power, temperature and cooling of the data centre. Then there are some outside the data centre, such as technology to enable home working and video conferencing. It has been the case that as the
recession started to hit that the focus in organisations moved on to reduction in spending and away from green IT. We acquired a small company called Externus which specialises in green IT assessments. They did a survey around 18 months ago and one of the key results on that was that green is
46 NETCOMMS europe Volume II, Issue 1 2011
considered important but right now has slipped right down the priority list, in favour of cost reduction and efficiency programmes.
NE: How have you found business in general during the recession?
ML: I would say it has been a tough enough market. In the last three years, customers increasing their capacity have been almost non-existent. End users are not growing; therefore they don’t need extra capacity. So that part of the market has completely dried up. That’s made it tough. But this has been replaced by big transformational projects that make a real difference to the organisation, usually by focusing on efficiency and cost reduction. The challenge with those projects is they are
bigger and there are fewer of them. If you don’t win one, it leaves a hole in your business. You could see the downturn coming in 2008 and we held our costs in line pretty well at the end of that year. We came through 2009 pretty well. At the start of 2010 things picked up but in the UK that turned out to be a little bit of a red herring. The situation got progressively worse last year. I think now it has stabilised but there is still very little growth in the economy, meaning very little growth in IT spending. There are probably more projects around but I think it will take the rest of the year before we really start noticing a difference.
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