This page contains a Flash digital edition of a book.
INDUSTRYNEWS


CONSERVATORIES


NOT JUST A SUMMER FLING…


you might be forgiven for thinking that we are approaching the closed season for conservatories. But opportunities can still knock: an increasing number of home owners are deciding that they would like a conservatory – in time for Christmas.


CAN yOU BLAME THEM?


It is the time when many of us need extra space during the festive season, when the pressure is on with visits from family and friends and lots more entertaining.


So credit due to some of the brilliant ads showing


conservatories as warm, cosy welcoming havens complete with Christmas trees and fairy lights – and beautifully-laid festive tables, of course.


The contrast between that – and a sparkling,


snow-bedecked garden beyond – is a pretty effective marketing aid. If dogs are not just for Christmas, then conservatories are not just for summer. They need to be marketed as all-year-round rooms linking house to garden, so everyone can enjoy the changing seasons that Britain does so superbly well. It means emphasising features such as effective


heating, lighting and ventilation, and highlights opportunities to flag up attractive blinds, flooring, dining furniture and accessories. So ask yourself: are you working closely with other companies to make the best of these opportunities?


If you have a conservatory showroom, why not


check out how you can mock up a fantastic winter wonderland display before the clocks go back (before Halloween)? You could even press-gang one of the team into being Santa… include a fund- raise for a local charity, and get some good local press coverage into the bargain.


AMBIENCE – THE NEW BRAND FROMTUFFX


In recent years the name Tuffx has become synonomous with conservatory roof glass. Having originally established its reputation in the processed glass sector, the company’s members of the management team were quick to identify a significant and emerging market.


From its early days the company has worked hard to develop its well-earned reputation for delivering high quality and flexible customer service, equally high quality products, continual innovation and an ongoing desire to push the boundaries of glass specification and utilization.


To reflect to continuing evolution in roof glass


technology, and to ensure a maintained focus on this specific sector, the team at Tuffx have been working on a new brand specifically for the roof glass division of the company. Whilst Tuffx will continue to operate a processed glass operation, there can be no doubt that the real opportunity is to provide clarity, support and further product development for the conservatory market.


In addition to this, Tuffx will be launching a new marketing portfolio to help its customers realize the significant opportunities delivered by differentiation and consumer awareness.


Since the expansion into new premises in


January this year, the company has continued to make further excellent progress in broadening


the product portfolio, as well as streamlining facilities and production methods. As a result, Senior management, conducted a major review of the branding philosophy and chose to introduce a bright, fresh new design to reflect the developments and aesthetics of the entire range.


To ensure that the company can maximize the brand value to the benefit of its customers, TuffX has taken the decision to use the Ambience brand as part of the marketing strategy. Each product in the range has different specification and performance criteria and as such can ensure that whatever the situation or usage intentions of the consumer, a product can be provided to deliver the unique requirements of each and every customer


The individual products all now have their own branded icon, including Ambi-aqua, Ambi-blue, Ambi-neutral, new Ambi-bronze and Ambi-Satin Privacy. But it was clearly essential to maintain a commensurate theme underneath the Ambience corporate logo.


EFFECTIVE IMPACT


An important element was to adopt a new brand name to make an effective impact that reflected the style and performance of the conservatory roof glasses available. Senior management consider that the name selected is a strong vibrant choice that


88 « Clearview NMS « September/October 2011 « www.clearview-uk.com


will effectively be recognized as the leading brand name for the conservatory roof glass sector.


TuffX has unveiled the new, easily recognized and eye-catching logo to reflect many aspects of the products including the performance, vibrancy and diversity of the range. Additionally, Senior management consider that it will appeal as a brand name to the consumer market. The new brand strategy is the result of a long period of analysis and research which has been developed to reflect the changing market and the demand for TuffX’s entire products and services.


Graham Price, Managing Director at TuffX comments, “TuffX as a company is changing and growing. For some time we have been looking at branding the range as it has grown considerably and will continue to do so over the coming months. The Ambience branding has been designed so that people better understand the benefits and qualities of the whole range. This is a very important and exciting time for the company.”


T » 0845 3 400 200


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100