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8th November, London Marriott Hotel Grosvenor Square

Innovation, innovation, innovation: the

marketer’s mantra. Examining the challenges facing the marketing community, The Chartered Institute of Marketing’s (CIM)

Pilkington Spacia™ in situ at the Building Research Establishment (BRE).

» Pilkington Spacia™ utilises two panes of glass; an outer pane of low-emissivity glass and an inner pane of clear float, with a vacuum rather than air or another gas in between. They are separated by a gap of 0.2mm (compared to a typical 16mm gap in traditional double glazing). The glazing’s overall thickness of 6mm is enough to provide an aesthetically pleasing glazing solution where a slim profile and a thermally-efficient window are


Over the past few weeks I have seen exactly the reason why our industry has been tarnished and branded with the word ‘cowboy’.

A small group of highly unprofessional soffit and fascia fitters have been infecting our street, knocking on doors and conning our neighbours into putting up (sorry, over-cladding) new fasicas (no soffits by the way) for what is probably less than a week’s wage for some.

Just to complete this picture of total scummery, they carry out their work on dangerously wonky ladders, in weather where planes cannot land properly (i.e. the wind we had second week in September), with no scaffolding or support anywhere to be seen. Hands up who thinks it’s fair that this detritus are allowed to steal business up and down the country from genuine companies who do their work properly?

I have tweeted pictures recently showing these people working from ladders, operating from

a plain white van with no company name,

number or any other signage. I also decided secretly to film the work going on and have posted it on my blog, to serve as a constant reminder to the regulatory bodies in our industries that they are not doing anywhere near a good enough job. By letting these people

operate, they are letting them steal business from genuine good companies, which are striving to stay afloat in these terrible economic conditions.


So, the question is how do we root out the problem? Dobbing these guys in never works. I’ve heard dozens of reports from people where they have reported cowboys and dodgy companies, yet nothing has ever happened to them and no inspections have been made. The aim of FENSA when it came to be was to force out the deadwood by getting companies to register with them and follow their ‘strict’ codes of practice. But we all know how tough it is for any organisation to try and police the whole industry up and down the country?

I honestly don’t think you can. There will

never, ever be enough random spot checks by regulatory bodies that will force rogues to do it by the book. They know by the time they’re caught they will have made the money they want and can just disappear after that. The industry doesn’t need another body, maybe we already have too many.

I believe that it is down to us, the good people in our line of work, to educate the customers, really hit them hard with the risks and the

needed. Moving to glazing with a low centre pane U value whilst maintaining the high light and solar transmission associated with single glazing can save on heating costs and reduce CO2


Pilkington Spacia™ is a proven technology and has already been used in Japan for over a decade.

For more information visit www.pilkington.

Annual National Conference, will be held on 8 November 2011 at the London Marriott Hotel Grosvenor Square and chaired by national journalist Justin Webb. The conference, divided into four interactive learning sessions, is set to address the foremost issues facing the UK marketing community and provide the tools and

techniques needed to drive business growth and set new standards, through marketing.

For more information and to book a place, please visit:


threats of poor work and the major problems it can cause if they decide (or be duped) to use cowboys. Trading today is tough, and if it means getting a little aggressive to make sure you don’t lose out to this scum, then so be it.

One other point: I’ve made the effort to document what has been going on, on my patch. I believe that if more and more of us were to film, take pictures of the work as it is being done, then we can help expose the rotten cowboys who give the rest of our predominantly hardworking and honest industry a bad name.

Follow www.doubleglazingblogger.blogspot. com@glazingblogger on Twitter. Also follow Lee and Diana: @leeclearview and @clearviewmag.

The views expressed by The Blogger are his own and not necessarily those of Clearview Publishing Ltd or its representatives.

Clearview NMS « September/October 2011 « » 75

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