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INDUSTRYNEWS


NETWORK CONNECTS WITH CUSTOMERS USING QR CODES


Firmly rooted at the forefront of new technology, Network VEKA will begin to use QR codes to engage with homeowners on its advertisements and other marketing materials.


The organisation first showcased QR codes at its


AGM, held in Stratford in June this year. Delegates were given a preview of the Network VEKA Customer Satisfaction DVD, fronted by Steve Davis, which was supported by a printed magazine featuring QR codes linking to web clips of satisfied customer interviews and the organisation's website.


Following a great response, QR codes will now be appearing on the company's marketing


materials, giving homeowners a direct link to the Network VEKA website and specific product information.


QR codes, an abbreviation of Quick Response


code, allow users to scan 2D codes with a smartphone to gain instant access to websites, addresses, text and other data and, according to Network VEKA MD John Ogilvie, QR codes are expected to achieve widespread use this year.


“People want immediate access to what's


relevant, and QR codes can make that happen. We want to direct homeowners and other customers to the information that they require instantly, and on


ALUMET HELPSTHE HOSPICES


Warwickshire based construction specialists Alumet have donated more than £4,500 to Coventry and Warwickshire charity The Myton Hospices.


Alumet raised the money by holding various


charity events including pub quizzes, tombola, raffles, book sales, cake sales, skydiving and sporting tournaments as well as through corporate donations.


The Myton Hospices is a registered charity and


provides specialist end of life care for terminally ill patients and their families throughout Coventry and Warwickshire. All its services are provided free of charge and the charity needs to raise £6.7 million this year through voluntary donations alone.


Myton’s Corporate Fundraising Development Manager Hannah Morris said: “We are very grateful to Alumet for their continued support


throughout the year. The funds will directly benefit the many patients that we provide care for.”


Alumet Marketing Manager Rob Henson said:


“At Alumet we take our commitment to the region very seriously. Myton provide an invaluable service to their patients and we are proud to support the hospice in any way we can.”


Alumet have a number of additional fundraising


events coming up, with the highlight being an event called “Movember for Myton” which will see many of Alumet’s male staff raising money by entering a Best Moustache competition. The participants will grow moustaches throughout November with Hannah presenting a best moustache award at the end of the month!


To find out more visit: www.mytonhospice.org / www.alumet.co.uk.


Alumet’s Marketing Manager Rob Henson and Marketing Coordinator Emma Scull present the cheque to Myton Hospice’s Corporate Fundraising Development Manager Hannah Morris.


YET ANOTHER FIRST AS VEKA OPENS THE DOOR TO MORE ENERGY RATINGS


Industry-leading profile manufacturer VEKA plc has become the first systems company to register on the newly introduced Door Energy Ratings scheme.


In the biggest extension of the BFRC scheme


since 2006, September 2011 has seen the energy ratings labelling system extend to include all types of domestic doors, including composite and PVC-U.


VEKA is well-known for being at the forefront


of environmental developments, having been the first to establish a closed-loop recycling facility, the first to develop an 'A' rated window and the first recycled profile to go into a domestic window.


Colin Torley, VEKA Sales and Marketing Director


explains: “Here at VEKA, we put a lot of work into making our door systems as energy-efficient as possible, so the extension of the BFRC scheme offers us another chance to show how confident we are in the quality of our products. The VEKA Composite Door System, in particular, has gone through rigourous testing and further development and now the majority of doors in the range achieve a U-value of 1.2 or less, with some even gaining an impressive 1.0. We felt it was important to register with the new DER Scheme right away, as we understand how important energy ratings are as a sales tool for our customers when dealing with the public.”


70 « Clearview NMS « September/October 2011 « www.clearview-uk.com T » 01282 716611 – www.vekauk.com A recent member’s advert featuring the QR code.


the move. We are only just scratching the surface of how QR codes can be used.”


Also creating countless opportunities for its members, QR codes will form just one part of the powerful marketing and support package that Network VEKA offers.


T » 01282 473170 – www.networkveka.co.uk


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