This page contains a Flash digital edition of a book.
INDUSTRYNEWS


TELEVISED SUCCESS FOR WEST YORKSHIRE WINDOWS


Wakefield-based installer West yorkshire Windows, one of the founder members of the Conservatory Outlet network of dealers, recently filmed its latest series of television adverts at its newest showroom in Doncaster.


The installer invests heavily in marketing across a variety of media including


radio, television and online advertising. The footage taken at the new showroom will facilitate another year of TV advertising for the company which recently registered its best ever sales month in 18 years of continuous trading, and is on course for impressive year-on-year growth.


West Yorkshire Windows’ MD Andrew Glover – now also the Chief


Executive of local Super League team Wakefield Trinity Wildcats RLFC – is once again the face of the advert, which will be regularly broadcast to over 2 ¼ million homes via the Emley Moor and Belmont transmitters.


As the Conservatory Outlet dealer for both West and South Yorkshire,


West Yorkshire Windows has showrooms in Wakefield, Leeds and Doncaster; the latter of which received a £125k investment to make it one of the most luxurious indoor conservatory showrooms in the UK.


The enquiries generated by the television advert will supplement those already being generated by the company’s impressive website, supplied to West Yorkshire Windows by its main supplier, Conservatory Outlet. West Yorkshire Windows also receives numerous sales leads from Conservatory Outlet’s own retail-facing website which ranks at the top of the organic Google listings for popular search terms such as ‘conservatory’ and ‘conservatories.’


On set at the Doncaster Showroom. ‘Television and online advertising are both important elements of our


marketing mix which work together to generate enquiries and increase brand awareness of West Yorkshire Windows and Conservatory Outlet,’ said Jo-ann Bowles, sales manager at West Yorkshire Windows.


‘Our continued and substantial investment in marketing is justified by the sales and growth we achieve as a result. - we now have 10 sales representatives, all of whom are kept very busy!’


Greg Kane, sales director of Conservatory Outlet added; ‘West Yorkshire Windows was one of the first installers to join the Conservatory Outlet network six years ago. Its continued success since can be attributed to both the support provided by Conservatory Outlet, and its own proactive and independent marketing activity.’


West yorkshire Windows: T » 01924 881920 or visit www.westyorkshirewindows.co.uk


Conservatory Outlet: T » 01924 239813 or visit www.conservatoryoutletdealers.co.uk


68 « Clearview NMS « September/October 2011 « www.clearview-uk.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100