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INDUSTRYNEWS


ALUMET’S GRAHAM BOWS OUT IN ROYAL STYLE!


When Alumet's National Construction Manager Graham Hindley retired after 45 years in the industry, he did it in style; Not just a few drinks after work for Graham - he hired the Royal yacht Britannia for the evening!


Graham celebrated his retirement by inviting


work colleagues, friends and relatives for a sumptuous meal on board the Royal Yacht, harboured in Edinburgh. Graham has spent his working life in the facade industry, starting as an apprentice in the drawing office at Henry Hope and Sons in 1966, in fact Graham still has his first pay slip showing his earnings of £6 per week! He joined the Southam based Alumet Group in 2001 and earlier this year celebrated 10 years at the award winning company.


As a thank you to the people with whom he had worked with over the years, Graham invited the entire Board of Directors (and partners) from Alumet along with several Directors from Main Contractors with whom he had also become personal friends.


The Alumet Group CEO Gary Summers said


"The whole evening was a once in lifetime experience that will live in the memory for many years to come, Graham was very popular with everyone at Alumet and will be sadly missed. He is one of the old breed of Construction Managers and he is an amazing character" Gary's son Blake will now fulfil Graham's role.


Not wanting to leave out the rest of the Alumet workforce, Graham also held a pre- retirement party at Henley in Arden golf club near his Warwickshire home. The lunch was incredibly well attended with work colleagues from past and present joining Graham to celebrate his working life and achievements.


LEAD GENERATION SUCCESS FOR SYNSEAL FABRICATOR


In these difficult economic times, it is vital that every part of a marketing strategy is executed effectively. But a recent report from the Direct Marketing Association highlighted that some companies are still failing to successfully target their email marketing campaigns, meaning they are missing out on potential business.


Not so for Insight Data customers it seems,


as Synseal fabricator Pyramid Profiles Ltd has discovered. The Midlands based company recently turned to Insight Data to create an email marketing campaign and were staggered to receive an unprecedented number of qualified sales leads, many of which came through on the first day of the campaign.


Danny Hague, National Sales Manager at Pyramid was delighted with the response: “It was the first time we had carried out an email marketing campaign with Insight Data and the results blew us away. We have already converted many of the leads into customers.”


According to Sophie Priest, Insight’s marketing


services manager, the secret is a combination of quality data, innovative design and Mailminx – a highly sophisticated email software system developed by Insight Data.


Sophie comments: “Mailminx enables us to manage the online reputation of our email campaigns to ensure a higher deliverability rate, it also spam scores every campaign and inbox- tests the eshot to ensure it displays properly in Outlook, AOL, Gmail, Yahoo! and Hotmail, as well as creating iPhone and Blackberry friendly versions. Our digital marketing experts then get busy creating campaigns that look professional and stimulate response.”


“Email marketing is very different to traditional


marketing and requires expert knowledge and software. We recommend companies use an accredited member of the Direct Marketing


Graham says his goodbyes to his Alumet colleagues on board the Royal Yacht. L to R: Blake Summers, Dean Walton, Laurence McBeth, Graham Hindley, Gary Summers, Damien Bradley and Steve Smith.


FMB LAUNCHES NEW MANIFESTO BOOST FOR SCOTLAND


64 « Clearview NMS « September/October 2011 « www.clearview-uk.com Pyramid Profiles email marketing.


The Federation of Master Builders in Scotland has launched its ‘Building for Success’ policy manifesto to help kickstart the Scottish construction industry.


The launch of ‘Building for Success’ at the Scottish Parliament identifies three key challenges for the new Scottish Parliament:


• To build a greener Scotland low interest rate loans and other financial incentives such as council tax or business rate rebates are needed to stimulate additional spending on energy efficiency in Scotland’s homes and buildings.


• To ensure that the construction industry has employees with the necessary skills when the


‘Mailminx enables us to manage the online reputation of our email campaigns to ensure a higher deliverability rate.’


Association, such as Insight Data, to ensure your campaign conforms to current ‘best practice’ guidelines,” concludes Sophie.


For more information call Insight Data on 01934 808293 or visit www.insightdata.co.uk


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