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Solaglas, the award winning sealed unit business of Saint-Gobain, has filmed a new video to promote EcoClear®

Marketing Manager Matt Kirby explains: “Our with Planitherm®

inside. Planitherm, as seen on TV and in consumer magazines, is Saint-Gobain’s innovative energy efficient glass coating. Solaglas is the market leading expert in Planitherm and as from September this year, all EcoClear branded sealed units will include Planitherm as standard.

The new video is part of a major marketing

campaign to communicate EcoClear as the best double and triple glazed unit for windows and doors.

Each customer will be given enough copies of the video on DVD to help them, and their installer customers, sell the advantages of energy efficient windows to homeowners.

new video explains the benefits of EcoClear with Planitherm inside to the consumer. It clearly communicates the savings in energy and money homeowners stand to gain by installing windows with EcoClear sealed units, as well as the aesthetic benefits from the virtual elimination of internal condensation to perfectly clear glass with no haze or tint.

“The main character in our video, Clare, is a friend and neighbour of Pam ‘n’ Fern - the two leading characters in Saint-Gobain Glass’ recent series of TV ads to promote Planitherm,” continues Matt. “As friends do, they like to show off and discuss their big purchases, and refer to each others’ experiences before they decide to buy. To reinforce the association the TV ads are included at the end.

Clip from the filming. “The video is extremely high quality and looks

great. We can’t wait to start giving it to customers and their installer customers to help them sell more effectively in the home”, enthuses Matt. “It’s one of the many selling tools we will be providing customers to help them win new business.”

Visit to view the video online. The DVD will be available to customers from October.


Leading social housing fenestration contractor Asset Fineline is working with Lovell Partnerships on an innovative project in Colchester which is breathing new life into a formerly MoD site to deliver much-needed affordable new homes.

The company is installing high performance Sheerframe windows and doors into refurbishment and newbuild rental properties as part of the housing development scheme involving Lovell Partnerships, Iceni Homes, Colne Housing Society, Colchester Borough Council and the HCA (Housing & Communities Agency).

Funded by the HCA and Colchester BC, the Oakapple Close development includes 83 properties which will be totally renovated for Iceni Homes by Lovell, plus the creation of 61 new build properties. Once completed, the homes will be made available to local people in housing need through Colchester Council's Choice-based Lettings Scheme.

The development is the largest scheme ever

undertaken by Colne Housing Society, delivering 144 affordable houses and bungalows at a cost of £19.5 million. In addition to new windows and doors, improvements to the refurbished properties include the installation of new kitchens, bathrooms and central heating systems, as well as plumbing and electrical work. Homes are also being re- roofed and extensions are being built or earmarked at 78 of the properties.

Sheerframe windows and doors fabricated and installed by Asset Fineline are central to the

26 « Clearview NMS « September/October 2011 «

initiative to make the homes warmer and more energy-efficient. Their thermally superior, low U-value performance, combined with excellent airtightness to eliminate draughts, integrates with an insulated render system to external walls, new loft insulation and energy-efficient boilers.

The Oakapple Close development demonstrates

how effectively new homes can be delivered in a private-public collaboration and close partnering between suppliers and clients.

Darren Sowter, Sales & Estimating Manager said, "We are proud to be working with Lovell and their partners on this prestigious scheme, which is improving the present housing stock immensely both in terms of future savings on fuel bills for residents and the visual appeal.”

Asset Fineline has a strong track record in refurbishment and newbuild social housing projects of this kind using Sheerframe windows and doors. The company works extensively with major contractors like Lovell Partnerships as well as directly with RSLs where required.

Peter Graves, Business Development Manager

at Lovell East Anglia added “Asset Fineline collaborated with our team to produce the best overall package including such finite information as the details for the window to render junctions. Their reaction times to the initial start on site beat all expectations. Both refurbishment and new build programmes are progressing on time and on budget with Asset Fineline performing well. This justifies all the hard work Lovell undertake when choosing their supply chain partners as carefully as we do.”

Using the Sheerframe system from UK building products manufacturer L.B. Plastics, Asset Fineline ensures clients have complete assurance in the quality of the supply chain. All Sheerframe systems, which have been used in all types of social housing for three decades, deliver low maintenance, lead-free PVC-U windows and doors over an independently certified service life of at least 35 years to the highest thermal standards. This meets the requirements of Part L 2010 and facilitates low U-values down to 0.8 W/m2K where required.

To find out more about Asset Fineline visit More information on Sheerframe systems can be found at

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