SPONSORED FEATURE
General Electric: Invested in Africa
For over 100 years, General Electric (GE) has been an instrumental driver of
technological innovation in Africa. From the beginning, we have firmly believed that Africa’s growth will come from a model that recognizes the insights and visions for Africa by Africans, merged with GE’s global best practices. Tis deeply rooted understanding has
contributed to the continent’s economic rise and ability to positively impact on its various socio-economic challenges. GE is helping address Africa’s socio-economic and infrastructural challenges that are compounded by a lack of adequate power supply, clean water, affordable and accessible quality healthcare and an integrated transport infrastructure for regional trade. Tese challenges can be tackled by partnering with African governments to create country-specific solutions that are futuristic and sustainable. GE’s growth and social responsibility
strategy is underpinned by its two key business strategic drivers referred to as ecomagination and healthymagination. Tese strategies are aimed at addressing environmental issues in how we conduct and deliver on our business offerings as well as pioneering a healthy life for all.
Ecomagination: Te bold commitment to imagine and build innovative solutions that solve tomorrow’s environmental challenges today whilst still making a profit. GE has over 80 products that have been certified energy-efficient, including smart grid solutions, wind turbines, and multi- fuel gas turbines.
Healthymagination: GE’s commitment to providing affordable, accessible quality healthcare products. Central to successfully delivering on both strategies are partnering with the country in which we operate and continuously identifying expansion opportunities.
Building Partnerships with Government and Enterprise GE shares its technological capabilities and financial strength with the local know-how
GE launched the Developing Health Globally program in Africa with its first site in Asesewa, Ghana.
of African companies and governments. From joint ventures to training centres, GE is bringing people together in Africa for Africa. For example: in Nigeria GE signed a landmark agreement with the federal government to promote collaboration between the company and Nigerian public and private sector organizations that are driving critical infrastructure projects across the country.
Transferring Knowledge: To support Africa’s economic expansion, it is important to empower the youth by establishing research and education partners with national institutions. By committing to the long-term localization of our innovations, GE ensures that the best minds are creating the right solutions for Africa and sharing in GE’s culture of creativity and development. In fact, Nigeria is home to two GE Oil & Gas training facilities.
Being Responsible Beyond business, GE is committed to addressing Africa’s social needs including employment, training and youth development. Te GE citizenship framework – “make money, make it ethically and make a difference” – enables the company to contribute and create value for society in ways aligned with its business strategy. As GE grows its presence in Africa, so do its efforts to be socially responsible. GE recognizes that success in tomorrow’s
markets means working with Africa’s stakeholders to understand, predict and shape our future environment and ways of living. Tis requires bold initiatives that can help drive Africa’s socio-economic development. GE is committed to tackling important problems together in the spirit of partnership and respect.
For more information, visit us at
www.ge.com
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