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Cadbury launch campaign to boost Team GB
T
he chocolate giant Cadbury is launch- ing the next phase of its Olympic sponsorship and is appealing to the public to help the ‘Offi cial Treat
Provider of the London 2012 Olympic and Paralympic Games’ record music tracks to be released in the run-up to the Olympic Games. The ‘inspirational Power Training songs’
aim to motivate Team GB and inspire the na- tion to get behind the country’s athletes. The Keep Team GB Pumped campaign will
be supported with an £8m investment in TV advertising, TV sponsorship, digital, PR, mobile and experiential, which is scheduled for launch in late September. Following its limited edition release in
2009, Wispa Gold is to return as part of Keep Team GB Pumped, this November. The new
pack will include a limited edition design with emphasis on the word ‘Gold’ and the re-launch is supported by a £1.5m marketing spend across in-store and outdoor activity. According to offi cial fi gures from Cadbury,
Wispa Gold was the second biggest confec- tionery NPD launch in the past six years, second only to Wispa and delivered strong incremental sales to the category. In addition to the Keep Team GB Pumped
campaign, an on-pack promotion will be launched across eleven of Cadbury’s top sell- ing products, including singles such as Cad- bury Twirl, Cadbury Crunchie and Cadbury Dairy Milk as well as the 230g Cadbury Dairy Milk tablet range. The promotion off ers consumers a chance
to win one of 150 cash prizes of £1,000, and music-related rewards, such as headphones and music downloads. A full suite of POS will be available to dif-
ferent retail channels and millions of limited edition packs will be available in-store from 1 September, with the on-pack off er closing on 30 November 2011. To read the full story visit www.university
business.co.uk/news/catering
Food retailer launches ‘win free fees’ competition
T
he Food to Go retailer, URBAN eat, is celebrating its fi rst birthday by launching a social media campaign aimed at students.
Following the success of URBAN eat’s ‘Win Free Fees’ promotion last year, the company have decided to run the campaign in 2011. This year’s “Win Free Fees” competition
will be promoted through point of sale and on-pack graphics featuring a special QR code that will enable students with smart phones to enter the competition on the spot. Ben Smeal, Category Marketing manager said the company recognised the impor- tance of last year’s competition: “Tuition fees are still a really hot topic and we were so delighted with the response that we got to our “Win Free Fees” competition last year that we have decided to run it again in 2011. Smeal explained that now URBAN eat is a recognisable brand among the student demographic, the company has “decided to utilise social media platforms and really
David Russell
The spicy secret to weight loss If you like a curry but fear for its eff ect on your waistline, you can indulge with a clear conscience. According to researchers at Penn State University, a diet rich in spices like turmeric and cinnamon appears to actively reduce the eff ects of a high-fat meal. The spices confer a protective eff ect to the body, helping to avoid the high levels of triglycerides (that’s fat) in the blood. The study’s lead author, Sheila West,
Associate Professor of Biobehavioral Health at Penn State, said that “If this [rise in triglycerides] happens too frequently, or if triglyceride levels are raised too much, your risk of heart disease is increased. We found that adding spices to a high-fat meal reduced triglyceride response by about 30 per cent, compared to a similar meal with no spices added.” There is further good news for spice lovers
and weight watchers; the study also showed a 20 per cent reduction in insulin response following the spiced meal. This indicates the spices’ benefi cial eff ect on blood sugar balance – itself an important factor in weight control. There was also a rise in antioxidant activity in the blood by as much as 13 per cent, refl ecting the potent antioxidant properties of the chosen spices, which as well as cinnamon and turmeric also included rosemary, oregano, black pepper, cloves, paprika and garlic powder. Many scientists believe that oxidative
stress contributes to chronic degenerative conditions like diabetes, arthritis and heart disease. It is West’s belief that the dietary antioxidants contributed by foods such as these spices could play a signifi cant role in lowering levels of oxidative stress and by extension, reduce people’s risk of developing degenerative diseases. The study, which was recently published
begin to engage on a day-to-day basis with our consumers.”
Students will also be able to benefi t from a brand new URBAN eat ‘Ultimate Meal Deal’ exclusively available in NUS Student Union shops, off ering consumers a choice of eight Ultimate URBAN eat sandwiches, a packet of Walkers crisps and drink for £2.99.
in the Journal of Nutrition, involved six men who were overweight but otherwise healthy. On one day the men were fed a test meal of chicken curry. The research team added two tablespoons of the culinary spices to each portion and took blood from the men at 30-minute intervals for three hours following the meal. The process was repeated on a separate day, when the men were fed a control meal of the same dishes yet minus the spices. The team are now interested in fi nding
out whether they can achieve these same results with smaller amounts of spices – which would make it easier to spice up our menus without them all tasting the same. They do say that variety is the spice of life!
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