Commissioning Assets for Multimedia Products
A one-day course in London £385+VAT
12 October 2011 10 February & 13 September 2012
Video, audio and animation are now key tools in publishing. This one-day course will provide you with a working knowledge of all aspects of rich media. It will show you how to commission and project manage productions efficiently.
The course will:
• demystify the technical language of audio and video production •
provide you with a strategy for identifying, briefing, commissioning and project managing production partners
• show you the ten key questions that will determine success or failure.
Editors and production managers will be provided with a clear content creation strategy and marketers will learn about the different strategies to incorporate into their marketing work.
Programme •
Rich media – more than words. Key forms of rich media asset in video, audio and animation
• Platforms, media types, consumption – what, when and how • The relevance to publishers of: •
Video – The technology – cutting through the jargon – The production process – from home movie to cinema screen – The end result – video and publishing
•
Audio – The different types and uses of audio in publishing – The production process – The end result – The best examples of audio assets available today
•
Animation – The different types of animation and who it is created by – The production process – The end result – The most powerful and innovative examples available today and how they came about
• The production cycle – Identifying and selecting production resources – Briefing and commissioning the project – Project managing a production.
Who will benefit from this course?
This course is equally relevant to editorial, production and sales staff. Your tutor
In more than twenty years of working with most of the leading UK publishers, Ian Singleton has produced and directed cinema adverts, TV programmes, marketing clips and web videos. He is one of the pioneers of video for the web and also conceived and founded a rich media production and distribution company.
See also:
Introduction to Web Technologies, p 16 HTML5 Essentials, p 16
Writing Specifications for Digital Projects
A one-day course in London £385+VAT
20 April & 10 October 2012
This one-day course will provide you with an introduction to writing and maintaining written specifications for digital projects (including websites, e-books and software). It is relevant to both in-house and outsourced projects.
You will learn:
• the need for specifications • what should, and shouldn’t, be specified • best practices for creating specifications from a set of requirements • handling scope issues and gaining stakeholder buy-in • the specific requirements and issues involved in digital publishing.
Programme • What are specifications?
– Detailed descriptions of requirements for a particular purpose – Targeted to a particular set of users
– Some are familiar: author and copy-editor guidelines
• Why are they needed? – Describe requirements – Reduce and enumerate risks – Ensure that all parties agree
– Understand why they are especially important in an outsourced world
• Important techniques – Defining scope
– Analysing requirements
– Targeting the text to the intended audience – Identifying stakeholders
– Identifying the appropriate author for the specification – Workshop: specifying a simple set of requirements
• Version and change control – A specification may change – Manage that change – Maintain change request logs – Maintain revision histories
– Workshop: change the requirements based on stakeholder input
• Summary – Next steps
– Resources and further reading. Who will benefit from this course?
Production staff involved in outsourced production of books and digital products, those involved in the management of the relationship between outsourcers and publishers, and staff with responsibility for internal projects.
Your tutor Nic Gibson is a founder and Director of Corbas Consulting Ltd, which provides services in both traditional and electronic media. He started his career doing hypermedia development, but for the past ten years has been working on XML and e-book publishing projects for various publishers including Hodder, Penguin and Bloomsbury.
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www.train4publishing.co.uk •
bookings@bookhouse.co.uk • 020 8874 2718
DIGITAL & WEB COURSES: Digital Publishing
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