Publishing Finance: An Introduction
A one-day course in London £385+VAT
28 November 2011 23 May & 29 October 2012
This course will help you understand the financial implications of your decisions. Whether you have just gained responsibility for your own budgets, or simply need a better understanding of financial reports, this course will equip you with the skills you need.
By the end of the day you will be able to:
• read and understand key financial reports • appreciate why cash-flow is so important • predict the likely financial implications of your publishing projects.
You will learn about a wide range of financial documents and, working in a group on a variety of case studies, you will gain practical experience of using financial reports in publishing. When you return to work you will not only understand financial reports, you will also be able to use them for forecasting and budgeting.
Programme
Programme • Sources and uses of money • Budgets and forecasts: setting and controlling them • ‘Finance is algebra’: understanding terms • ‘The Balance Sheet Barrier’: video • Profit & Loss account: building the picture • Overheads: the hidden cost • Exercise 1: what are you left with?
• Profit & Loss account • Exercise 2: a mid-year change • Exercise 3: revising the forecast down • Reading P & L accounts • Balance sheet: how does it balance? • Ratios: which are the key ones? • Cash flow: planning the big project •
Financial Planning and Decision Making
A one-day course in London £385+VAT
8 February & 6 September 2012
This course is essential for middle and senior managers in publishing who already understand basic financial terms and principles and who are responsible for making decisions that impact on the financial position of their company. It will demonstrate how to make effective financial decisions, make the most of your working capital and budgets, and the key factors involved in costing, pricing and managing margins.
You will learn to:
• set and manage budgets effectively • make effective costing and pricing decisions • create financially viable forward plans • predict and analyse the impact of your decisions.
Programme
Programme • The key control documents
• Analysing financial information – Identifying key information – Using ratios
– Trend analysis and forecasting • Managing money
– Control of working capital – Stock, creditors, debtors – Budgeting – Controlling risk
• Making money – Managing margins
– Gross and net: key factors in each – Short- and long-term action – Costing – Cost drift – Pricing
– Evaluating investment options.
Exercise 4: ‘Encyclopedia of Asia’ – Long-term publishing and forecasting financial need.
Who will benefit from this course?
Managing editors, publishers, division and department heads, marketing managers, sales managers and production managers.
The Publishing Training Centre also offers a more advanced finance course, Financial Planning and Decision Making.
Your tutor Kay Symons has 30 years’ experience with some of the foremost educational publishers in the UK. She worked at Heinemann for 20 years, as Publishing Director and MD of Heinemann Secondary and Vocational during a period of huge success from 1997–2004. After completing an international executive MBA programme at Henley Management College, she fulfilled a number of roles working on strategic projects, as a Marketing Director and as Harcourt’s first Customer Focus Director. She is now a publishing consultant and popular trainer.
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“Really ideal course leader. Couldn’t have been better. Very well put together and balanced. I should have done this two years ago!” Usborne Publishing delegate
Who will benefit from this course?
Commissioning editors, publishers, division and department heads, marketing managers, sales managers, production managers.
Note: You will need a prior understanding of basic financial terms and principles to get the most from this course. Publishing Finance: An Introduction can provide this.
Your tutor Kay Symons has 30 years’ experience with some of the foremost educational publishers in the UK. She worked at Heinemann for 20 years, as Publishing Director and MD of Heinemann Secondary and Vocational during a period of huge success from 1997–2004. After completing an international executive MBA programme at Henley Management College, she fulfilled a number of roles working on strategic projects, as a Marketing Director and as Harcourt’s first Customer Focus Director. She is now a publishing consultant and popular trainer.
“
“There was a great mix of experience and different types of publishing. The tutor managed to cater for all backgrounds and levels.” Pearson Education delegate
www.train4publishing.co.uk •
bookings@bookhouse.co.uk • 020 8874 2718
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EDITORIAL COURSES: Editorial Management & Commissioning Skills
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