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Managing Publishing Strategy


A two-day course in London £755+VAT


7–8 November 2011 20–21 February & 4–5 October 2012


This is an introduction to crucial competitive strategic thinking for print or digital publishers. If you are charged with maximising the success of a list or market segment and competing effectively, this course is for you.


In two intensive days you will learn how to: •





be clear about your overarching goals and those of the organisation you work in


analyse the opportunities and competitive environment in your market


• identify the important strengths of your organisation • generate strategic options and choose the most successful • create financial plans which tell the strategic story • plan for an uncertain future • communicate your plans concisely and effectively.


The input will come from business school models to help structure your thinking, combined with real-world experience of successful (and unsuccessful) strategic approaches from the publishing industry.


By the end of the course, you will have learned a wide range of approaches to strategy and have practical guidelines for choosing those which will help you to address your own key strategic issues most effectively.


The teaching approach is a stimulating combination of presentations, practical exercises and discussion sessions, with the emphasis on interaction and application to your own strategic questions. You will leave with a wealth of new ideas and the confidence to take your products – and your career – to the next level.


Programme Day One


• The strategy process • Market and competitor analysis • Creating competitive advantage • Generating strategic options


Day Two


• More strategic options • Financial modelling • Dealing with uncertainty • Risk analysis • Strategic evaluation.


Who will benefit from this course?


Publishers, commissioning editors, publishing managers and anyone else responsible for publishing strategy within educational, academic, professional or trade publishing. You will gain most benefit from this course if you are already confident with the basics of commissioning – those who are newer to this level of responsibility might benefit from first taking Commissioning and List Management.


Your tutor Kay Symons has 30 years’ experience with some of the foremost educational publishers in the UK. She worked at Heinemann for 20 years, as Publishing Director and MD of Heinemann Secondary and Vocational during a period of huge success from 1997–2004. After completing an international executive MBA programme at Henley Management College, she fulfilled a number of roles working on strategic projects, as a Marketing Director and as Harcourt’s first Customer Focus Director. She is now a publishing consultant and popular trainer.


See also:


Developing an E-Book Strategy, p 8 Digital Strategy for Publishers, p 5


Editorial Project Management


A two-day course in London £755+VAT


20–21 October 2011 23–24 April & 4–5 October 2012


This practical course is based on real case studies and, where possible and appropriate, will focus on the everyday issues and problems that you encounter in your editorial project management work. At the end of the two days, you will leave with some immediately applicable solutions and strategies. There will also be a range of more generic checklists to take away and use as tools in the future.


This course will teach you to: •


• • evaluate and successfully plan editorial projects


produce books and other resources to the agreed specification, within budget, on time and at the right quality


consider how and where things can go wrong, and how to prevent this.


Programme • How to evaluate the resources required for successful delivery – People – Budget – Schedule


• Sticking to the specification


– Being clear about what the specification should cover – Who is responsible for doing the work and for bearing the cost? – Effective briefing


– Working with authors, editors, designers and production – in-house and freelance – Being aware of the implications of change, especially for budgets


• Sticking to the budget


– Overview of basic costing and gross margin calculations – Impact of changes to fixed costs on gross margin – Negotiating fees – Cost vs time dilemmas


• Sticking to the schedule – Creating workable schedules – Progress chasing – systems and tools – Managing workloads


– Scheduling work from authors, editors, designers and production • Ensuring quality


– Why feedback is important and how to deliver it


• Troubleshooting session on specific problems. Who will benefit from this course?


Editors, desk editors, project editors, production editors and managing editors in book or journal publishing, and anyone else who is taking on the management of complete editorial projects.


Your tutor Heather Morris has more than 20 years’ experience in educational and children’s publishing. She was English Publisher at Heinemann Educational Books for nine years. She then left to become Director of Educational Publishing at the BBC where she was responsible for building a business that developed print, audio, video and CD products to support TV and radio broadcasts. Since 1996 she has been running her own publishing consultancy and has been involved in a wide range of projects – from the Teletubbies to the National Numeracy Strategy. Other ventures have included in-house training for a publishing company in Jamaica and writing and co-publishing her own children’s books. She continues to work with a variety of clients, both commercial and non-commercial, covering a broad range of markets and media.


See also: Editorial Project Management by Distance Learning, p 58


www.train4publishing.co.ukbookings@bookhouse.co.uk • 020 8874 2718


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EDITORIAL COURSES: Editorial Management & Commissioning Skills


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