WordPress for Beginners
A one-day course in London £295+VAT
17 November 2011 14 June & 12 December 2012
This course will help you get up and running quickly and equip you with the knowledge, hands-on experience and confidence needed to run your WordPress website or blog.
On completion of this course you will be able to:
• set up web hosting and download and install WordPress • build, administer and update a website or blog using WordPress • add and configure WordPress plug-ins and widgets.
This course, held at our fully equipped training centre in London, has a maximum of 8 delegates to ensure personal attention from the tutor. Each delegate will work at an individual networked computer.
What is not included?
The course does not include any CSS tuition. If you are a developer or experienced WordPress user this course may not be advanced enough for you.
Every student will have sole use of a computer, pre-loaded with all the latest software.
Programme • WordPress basics
– What is WordPress? Wordpress.com
– How to set up a self-hosted WordPress site or blog
• Configuring WordPress – Getting the ‘settings’ right
– Making WordPress behave like a website or blog • Content
– Drafts and publishing
– Adding and editing content in pages and posts – Adding ‘media’: images, PDFs, Word documents, video and audio – Adding links
• Blogging essentials – Writing a blog post – Managing posts
– Understanding tags and categories – Managing comments and fighting comment spam
• Customising WordPress – The most useful plugins – Sidebars, widgets and badges – Where to find themes, free and premium – The pitfalls of free themes
– Making WordPress search engine friendly • WordPress administration
– Best practices for upgrading WordPress – Managing WordPress users, permission levels and log-ins – Managing files
– The WordPress dashboard
– Measuring your site’s traffic with Google Analytics – Importing and exporting data – Backups and protecting WordPress.
Who will benefit from this course?
Anyone planning to create a new WordPress site. The course is suitable for beginners and will cover the whole process of setting up a new site.
Your tutor Sue Davis has been a freelance web consultant for more than ten years. She has been using WordPress to design and develop blogs and CMS-based websites since 2007. She has advised organisations including Channel 4 Television on editing for the web; designed websites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don’t Bite) and Sky TV (Download).
A one-day course in London £385+VAT
6 October 2011 9 May & 14 November 2012
The use of email newsletters as a communications tool has grown tremendously in the past few years. This means that most recipients of these campaigns are inundated with emails and many are never opened or read.
This one-day course will show you how to get the most out of email newsletters and ensure that you get your message across effectively to your readers/customers. You will be guided through the process from start to finish, covering important considerations such as:
the technical and logistical challenges involved in creating an email newsletter
• how to choose content and a format that is right for your readers • how to maximise subscriptions to your newsletter • how to avoid practices that could see you branded as a ‘spammer’ • how to measure the success of your email newsletters.
The course does cover some technical aspects of email campaigns, but the main focus is on the content, and creating a useful newsletter that people will want to read and respond to.
Programme • How people use and read email newsletters • Why write an email newsletter?
• Strategy – Goals – Audience
– Multiple newsletters
• The relationship between email newsletters, blogs and RSS • Format
– HTML or text – Layout – Links – Length
– The ‘from’ line – The ‘subject’ line – Table of contents – Content that works – Tone
– The footer
• Frequency and timing • The subscription process • Managing distribution • Measuring performance.
Who will benefit from this course? Anyone planning to launch, or already writing and editing email newsletters.
Your tutor Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed websites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don’t Bite) and Sky TV (Download).
• 020 8874 2718
DIGITAL & WEB COURSES: Web Skills
| Page 2
| Page 3
| Page 4
| Page 5
| Page 6
| Page 7
| Page 8
| Page 9
| Page 10
| Page 11
| Page 12
| Page 13
| Page 14
| Page 15
| Page 16
| Page 17
| Page 18
| Page 19
| Page 20
| Page 21
| Page 22
| Page 23
| Page 24
| Page 25
| Page 26
| Page 27
| Page 28
| Page 29
| Page 30
| Page 31
| Page 32
| Page 33
| Page 34
| Page 35
| Page 36
| Page 37
| Page 38
| Page 39
| Page 40
| Page 41
| Page 42
| Page 43
| Page 44
| Page 45
| Page 46
| Page 47
| Page 48
| Page 49
| Page 50
| Page 51
| Page 52
| Page 53
| Page 54
| Page 55
| Page 56
| Page 57
| Page 58
| Page 59
| Page 60
| Page 61
| Page 62
| Page 63
| Page 64