This page contains a Flash digital edition of a book.
Introduction to Web Technologies HTML5 Essentials


A one-day course in London £385+VAT


21 November 2011 30 April & 17 October 2012


If you want to untangle the more technical language involved with managing a website, this is the course for you. We are not intending, in one day, to turn you into a ‘techie’, but we will give you enough knowledge of the jargon to enable you to work with your suppliers and to understand what you can do in-house.


You may already be hot on the content side of the business, but if you don’t know your CRM from your CSS, this one-day programme will offer you an enlightening overview of how all the key elements of the web fit together.


At the end of this course you will:


• be able to identify the key components that allow the web to function • understand the core terminology used when discussing the web •


have discussed the types of software available (content management systems, e-commerce software, databases)


• •


have looked at the end user’s interaction with the website and be aware of design principles and basic usability theory


have been introduced to some of the emerging online trends and evaluated them against their own objectives.


Programme • Web essentials


– Where does a website live? – Requirements for viewing a website – Web architecture and connectivity


• Language and acronyms – The hosting environment – Client technologies


– HTML, Flash, JavaScript and AJAX


• Information and integration – Messaging protocols – Job scheduling – XML, text files – Batch or real-time


– Integration with in-house systems


• Website design and presentation – Review of popular sites – Global elements and page body – Search and navigation – User journeys – Success criteria


• Design and usability – Understanding users – Core principles – Page architecture


– Reviewing information in context


• Running the website – Roles and responsibilities – Controlling access – Internal stakeholders


• Measuring success – Web analytics


– Business Intelligence reporting – RM


• Emerging technologies • How is the web different? • New opportunities and uses • Blogs, Forums, RSS.


A one-day course in London £385+VAT


10 October 2011 2 July & 10 December 2012


This one-day course introduces HTML5 from a publishing perspective. HTML5 will be central to the future evolution of digital publishing on the web. The course will provide a roadmap of HTML5 for digital publishers. Rich media features, including video and canvas, are demonstrated. Example code will be provided.


You will learn:


• how HTML5 differs from previous versions of HTML • how information is described in HTML5 • how HTML5 deals with rich media • how publishers can use HTML5 in digital bookmaking.


Programme • Introduction


– HTML5: what is it, and why do I need it? – The evolution of the web and HTML5 – Feature detection and browser support – Can I use it now?


• Describing information in HTML5 – New page semantics


– Section, Header, Footer, Aside, Article, Nav – Outlines – Accessibility


• Rich media – Video and audio playback


– Drawing and animation using Canvas and SVG – New form controls: sliders and pickers – What role is there for Flash?


• Related technologies


– Web standards and responsive web design – GeoLocation: where am I? – Creating apps that work offline – Microformats


• Publishing issues – E-books using HTML5


– Digital Rights Management (DRM) – Publishing on multiple platforms and devices – Digital bookmaking tools and HTML5.


Who will benefit from this course?


Digital developers and designers who are publishing web projects, and want an overview of emerging trends in HTML5.


Who will benefit from this course?


Content editors, new web managers and anyone else who comes into contact with websites. Delegates should be computer literate and be comfortable using the internet.


Your tutor Chris Lofts is an expert in e-commerce systems (transactional websites), and a project manager and business analyst in web technology. He worked in e-commerce software suppliers from 2000 and as a freelance e-commerce consultant from 2007. Brands he’s worked with include New Look, Blacks, Firetrap, L’Oreal, Post Office, Actinic Software and TLC Marketing.


See also: Writing Specifications for Digital Projects, p 6


Your tutor John Coumbe is a freelance developer and trainer, working with clients such as Oxford University Press and The Guardian. He specialises in programming for new media projects.


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www.train4publishing.co.ukbookings@bookhouse.co.uk • 020 8874 2718


DIGITAL & WEB COURSES: Web Skills


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