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Digitising your Backlist


A one-day course in London £385 + VAT


30 May & 3 December 2012


Legacy print publications are being given a new lease of life through the deployment of scanning and digitising technologies. This one-day course works through the rationale behind a decision to convert backlist titles into digital formats and reviews the available technologies and their benefits. The course also covers the decisions to be made about final delivery formats.


At the end of the course you will: •


have a thorough, practical understanding of the processes and techniques available


• feel confident making decisions about transforming legacy materials • understand the trade-off between quality and cost • be able to recognise the known pitfalls and how to avoid them.


Who will benefit from this course?


Publishers and editors with significant print assets that are no longer viable in the traditional ‘in-print’ paradigm and who also have responsibility for the overall management of their lists. Production editors looking to update their knowledge-base would also find it useful.


Your tutor Jeremy Mills was Group Sales and Marketing Director for The Charlesworth Group and worked in strategic development consultancy roles for publishing supply companies in the UK, USA and India. In 2003 he founded his own book publishing company, Jeremy Mills Publishing, which specialises in using modern, digital technologies and internet sales for non-fiction titles. In May 2007 he became co-owner and was appointed Finance Director of Riley Dunn & Wilson Limited, and has embarked on a programme of diversification into digital short-run book printing. In addition to this position, Jeremy still fulfils the role of Publisher and Director of Jeremy Mills Publishing, which was incorporated into the Riley Dunn & Wilson Group of Companies in May 2009.


Programme


• Overview: why digitise your backlist? – The ‘Long Tail’ theory – The front list and the back list – Amazon and Google


– E-books and digital delivery technologies – Technological changes and understanding buyer behaviour


• Scanning and digitisation technologies


– The options – scanning technologies, methods and quality standards – Outsourcing strategies


– Calculating costs, typesetting and DTP systems


• Digitisation of images – Image handling and storage – Monochrome and colour – Image types


– Digital photography: standards, checking and manipulation – Digital proofing technology: file formats, archiving and ownership


• E-book formats and delivery platforms – Understanding the advances in technology – How to future-proof your digitised content


• On-demand and digital printing techniques for short-run books – Cost and quality comparisons – Technology types


– Print-on-demand and short-run digital


• Practical book design for digital printing and e-books – Principles and processes – Design issues and considerations – Standard book sizes


– Binding techniques for digital books • Colour printing for digital books


– Colour matching, special colours, Pantone and four-colour process – Measurement of colour – Dealing with colour issues.


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www.train4publishing.co.ukbookings@bookhouse.co.uk • 020 8874 2718


DIGITAL & WEB COURSES: Digital Publishing


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