Moving into Digital
A one-day course in London £385+VAT
18 January & 9 July 2012
Publishers with experience in print publishing, who are now moving to a digital platform, can find the transition challenging. Current knowledge and experience need to be adapted to a whole new format and it is easy to either over- or underestimate the adaptability of your current skill-set.
This course will explore those areas of digital publishing that are typically different from print and those that are the same.
By the end of the day, you will be able to: •
identify the areas that are likely to be new to you in your planned project
• plan for and deal with the risks • manage your project from planning to launch.
Programme
• Why go digital and what are the differences with print publishing? • Planning the project
– Each project is different (new technology, features, contractors and market) • The marketing campaign
– Differences from your print offerings – Different marketing tools and routes to market
• Bringing in specialists – Different specialists – programmers, web designers, usability consultants, search engine optimisers, etc
– Jargon and different expectations – IT culture and IT people may not be like publishing culture and publishing people
• Managing the project – Complexity of most digital projects, team-based working practices, costs, project management, QA bug testing and fixing
• Post-launch considerations – Customer support – technical issues, fixes and updates (e.g. response to latest browser or OS changes).
Who will benefit from this course?
The course is for people who already have one or more years’ experience in managing print publishing and are now undertaking digital publishing projects.
Your tutor Chris Baker (of Chris Baker Project Management Ltd) has 12 years’ experience of managing electronic publishing projects, covering STM, journals, ELT and educational publishing, on web platforms and on CD-ROM. Since 2002 he has worked as a freelance project manager with major publishers including Oxford University Press, Harcourt, Pearson and Professional Engineering Publishing.
See also:
The Digital Publisher, p 9 Creating E-Books, p 7
“ 12
The Business Case for XML
A one-day course in London £385+VAT
8 December 2011 13 June & 3 December 2012
This one-day course aims to address the key strategic issues a business needs to consider before going down the XML route. The course will explain how XML is just the latest step in technology changes taking place in the publishing industry, that technical and in-house publishing have been using it for a decade and that even though traditional publishing has just begun to discover its usefulness, it has many applications, especially for digital publishing.
You will learn how to:
• recognise where XML could benefit your organisation • evaluate the impact on your workflow • minimise the costs and maximise the benefits • manage resistance to change.
Programme
• What is XML? – XML is a markup language – It is an open standard – Uses understandable, text-based tags that make sense to humans – It is the ‘bastard child’ of SGML and the W3C – It does not describe what the content will look like
• SWOT analysis of the publishing industry (examples)
• Workflow comparison – Continuum of working practices – Non-XML workflows (benefits, costs, etc) – Transitional – XML ‘last’ workflows (benefits, costs, etc) – XML First workflows (benefits, costs, etc) – Workshop: where are you in the continuum?
• The Benefits of using XML – Reduced costs (in some cases) – Increased flexibility and faster turnarounds – Many output ‘formats’ – A website is just a reformat – E-book formats (such as Kindle and EPUB) – Workflow simplification – Discussion: the standardisation of design – Chunking of materials – Sale of content as data – Workshop: where could XML benefit your organisation?
• Costs – Change to working practices – Technological investment – Training investment – Discussion: minimising costs, maximising benefits
• Risks – The risks are all transitional – Partner un-readiness – Resistance to change – Not suitable for all types of titles – Working with outsourced suppliers – loss of control – Discussion: reducing and handling risk
• Next steps • Further reading and resources.
Who will benefit from this course?
This course is especially relevant to editorial teams assessing the need to implement XML in their organisation.
“I really enjoyed the course and found it incredibly useful. I gather this is a new addition to the training schedule and I will be heartily recommending it.” Manchester University Press delegate
Your tutor Nic Gibson is a founder and Director of Corbas Consulting Ltd, which provides services in both traditional and electronic media. He started his career doing hypermedia development, but for the past ten years has been working on XML and e-book publishing projects for various publishers including Hodder, Penguin and Bloomsbury.
www.train4publishing.co.uk •
bookings@bookhouse.co.uk • 020 8874 2718
DIGITAL & WEB COURSES: Digital Publishing
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