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MARKET VALUES // WHISKY


THE WARM GLOW OF WHISKY


Quality Scotch whisky is still affordable and is becoming ever more collectable, and McTear’s Auctioneers will tell you, it’s a shrewd investment. By Eva-Luise Schwarz


passed down from elderly relatives, as was the case with the Pattisons. The story of the Pattison Crisis is notorious among the Scotch whisky industry. At the end of the nineteenth century, the Pattison brothers, who were part owners of the Glenfarclas distillery, spent thousands of pounds on their thriving business—a pyramid scheme that collapsed after only a few years, with the Pattisons ending up in prison. What remained was their whisky, which provided stock for 20 years to come. Pattison’s ‘The Royal Golden Perfection’ Scotch Whisky was auctioned in July 2011, the label bearing the motto ‘animo non astutia’ (by courage not by craft). It reached £1900 at auction. Other bottles are from people who have collected with a view to investing, and they brought them to the market simply because it’s a good time. Stephen McGinty, whisky expert at McTear’s, thinks whisky is definitely a collector’s dream: ‘The whisky market in general is looking good at the moment. If you have an unusual item, you cannot really go wrong. In the past few years we have bought items from New York and from Japan, but recently we are becoming more aware of an emerging Indian market, as the Indian middle classes are drinking more whisky, which is boosting the collecting market.’ As well as being a good time to sell, it is also a good time to be


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holding on to your whisky rarities. For several reasons, whisky is a safer bet than wine. With whisky, a single bottle can be of great value, often because only a hundred bottles have ever been produced. McGinty says: ‘The smaller the quantity, the higher the likelihood of the bottles increasing in value in the medium term. Also, the spirit in wine decreases and the wine vintages can become declassified. But whisky will stay more or less the same in 20-30 years’ time.’ Furthermore, unlike wine, the storage for whisky is easy and uncomplicated. Another success story at McTear’s auction in July was that of the now closed Brora whisky distillery. The auction lot consisted of a 30-year-old


he July auction at McTear’s Auctioneers in Scotland was a thriving affair, with hammer prices totalling £92,000 plus for a sale of just under 500 lots of rare and collectable whisky. The bottles mainly came from individuals—many of them


These three bottles, the MACALLAN Fine Oak 21-year-old single highland Scotch whisky, and two MACALLAN 1983 single highland malt whisky bottles aged 18 years, realised £300 at auction.


‘Whisky is a safer bet than wine. With whisky, a single bottle can be of great value, often because only a hundred bottles have ever been produced.’


single malt whisky, 70cl, 52.4% volume, and a 25-year-old single malt whisky, 70cl, 56.3%. Both bottles are in tubed packaging, an important factor for whisky connoisseurs, because with a rarity like that, there can be a decrease in value if it isn’t in its original packaging. What makes a bottle even more collectable is when it doesn’t have a bottle number, something most unusual. In the case of Brora, the distillery produced rare malts in very small and limited editions—and as they are no longer produced, the potential for investment is huge. Therefore it is no wonder that it exceeded its estimate of £100-200 when it reached £340 at auction.


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COLLECTIONS INTERNATIONAL 25


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