BReakdown of spanish taxation levels Type of Game
Sports Betting against the house Sports cross betting
Horse betting against the house
Other betting & gambling (such as poker) Tote betting
Pari-mutuel sports betting Other pari-mutuel betting Raffles and competitions
Tax method GGR GGR GGR GGR
Betting Turnover Betting Turnover Betting Turnover Betting Turnover
Tax Rate per cent 25 25 25 25 15 22 15 20
sponsorship deals and online marketing specifically aimed at the Spanish audience. Some of the big brands that sponsor the main football league in the country are Betfair, bwin, Unibet and William Hill.
Other operators adapt their online marketing activities to openly rebrand their website with Spanish flavoured names to accommodate the cultural environment like Sportingbet (Miapuesta), Victor Chandler (Betvictor), Ladbrokes (LBapuestas) and Interwetten (Interapuestas) when accessed from a Spanish IP. Of about 40 online betting houses that take bets from Spain, the first five control 86 per cent of the market, namely Miapuesta (Sportingbet), bwin, Betfair, Bet365 and Unibet, according to online analysts.”
In 2010, SportingBet (Miapuesta) reported that it earned just below 13 per cent of its revenues from the Spanish market (a total of €6.5m).
It is worth noting that major Spanish operators, Codere and Cirsca are widespread in Spanish-speaking Latin America and will likely expand their services online to target those markets once they obtain a Spanish licence.
The controversy surrounding the unauthorised sponsorship of Real Madrid football club by bwin is a hot topic. Earlier this year, Codere, issued legal proceedings against Real Madrid
in 2010, the unReGulated online maRket is
estimated to have GeneRated €3Bn in tuRnoveR.
and bwin claiming that the sponsorship deal was in breach of the country’s competition law. The case is still ongoing, but should bwin be found to have fallen foul of regulations the operator may be prevented from applying for an online licence.
Concrete online gambling data figures are difficult to come by due to the current lack of official oversight and a massive grey market. GamblingData estimates the Spanish grey market may be worth between €210m and €250m in net gaming revenue.
In 2010 the unregulated online market is estimated to have generated €3bn in turnover and according to the AEDAPI online consumers generated €315m profit for operators, 19 per cent higher than the previous year. Sports betting remains the single most popular online gambling activity generating over one third of the profit (€110 million) –
predictably, football is by far the most popular sport to bet on at 70 per cent of all sports bets. Casino, skill games, bingo and the lottery generated €120 million. Poker generated €85 million, an increase of 13 per cent on the previous year.
Lotteries draw massive jackpots – the biggest prize fund lottery in the world is the Spanish, ‘El Gordo’, distributing up to €2 billion in prizes during the popular Christmas draw. LAE manages lottery draws and is the largest lottery operator in the world. Together with ONCE, the two highly profitable organisations have the exclusive right to offer lottery games in Spain.
Late last year, the government announced the sale of 30 per cent of its stake in LAE to raise funds. When it goes ahead in October / November of this year it will be the largest initial public offering (IPO) in Spain and is expected to generate between €6.5 and €7.5 billion. Greece has also announced similar privatisation measures.
technical RequiRements Operators must undergo periodic security audits – any tech or software must be previously certified by labs approved by Spanish authorities. There will be a list of technical requirements published soon, by the government.
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