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Noah Turner, Turner Technical Consulting (TTC) Incorporated
noahturner@live.ca
“From a technical perspective, Italy’s approach to regulation is highly involved and stringent. Requirements are decidedly comprehensive, leaving no doubt as to the AAMS’s stance on the fair, safe, secure and auditable operation of iGaming websites operating under their jurisdiction. Technical requirements are documented in a highly detailed fashion, providing AAMS-accredited test laboratories with a clear path to follow, albeit one requiring a significant investment of time and resources to reach the finish-line. Furthermore, AAMS mandates an ongoing program of monitoring and control for games operating in the live environment, necessitating a continual commitment by operators. The AAMS has set a new standard for regulation, and in doing so has established Italy as one of the most intricate and esteemed iGaming jurisdictions. Operators seeking to penetrate the Italian market and earn the prestige of achieving compliance in one of the most highly-regulated markets in the world should consider Italy as their next move.”
aams data foR januaRy 2011 GAME
Other independent operators make up the €1.1bn and remaining 35 per cent share and are operated by Lottomatica, Pokerstars and others.
online BinGo Bingo was launched in December 2009 and grew threefold between during its first full year of operation in 2010 and saw a market share of three per cent and €146m in revenues.
There is a long history of bingo playing in Italy and some say it originated back in the 15th century. In January this year Gioco Digitale became the first operator authorised by the AAMS to offer bingo cash games into the market giving it an instant 100 per cent share of the onshore online bingo market.
Due to the lengthy process involved in gaining licences and authorisations, mergers and acquisitions may now be the only realistic way in for new operators. With the bingo law 70% of the stake must be returned to the players. Operators must also pay €350,000 for a one off licence fee.
cash pokeR This was launched February 2011 and is therefore a newcomer to the Italian remote sector. The projections for 2012 show the online poker market could reach the €1bn mark. Players have been waiting for poker
Skill games Sports book Bingo
Horse betting Scratch
Predictions contest + BIG TOTAL
games to arrive and have cited their impatience at waiting for these games.
casino Games Casino games were due to be launched in June 2011. Meanwhile January 2011 saw a total of €470m collected from online gaming of which 63 per cent of this revenue came from skill games with almost €300m that month. The average daily collection during this month was €15.2m.
the italian online BettinG and
GaminG tuRnoveR will douBle in two yeaRs.
January 2011 €298,565,813 €137,845,425 €19,780,989 €5,091,381 €4,634,051
Horse racing National /international €2,290,582 Win for Life Lottery
€1,560,443 €233,052
€470,001,736
% of total 63.5% 29.3% 4.2% 1.1% 1%
0.5% 0.3% 0%
100%
Eric Tirabassi of Ficom Limited which assists companies in all sectors of the Italian gaming market, said: “The value for sport betting in January and February this year was €137.8m and €129.5m. The value for skill games for the same two months was €298.6m and €248.9m.
“We believe that the overall Italian online betting and gaming turnover will double in the next two years. Such tremendous growth is already attracting numerous foreign betting and gaming operators and investors to enter the Italian market.”
In January there were 16.4 million poker tournaments played for which there were some 49.3 million cards purchased. According to legislation participation in a tournament is between 50c and €100 although average ticket value is around €6. There were 749,000 active single accounts for games of skill in January
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