infoRmation panel ADULT POPULATION: ..........................51 million HOME BROADBAND: .........................33 per cent
CURRENT LEGISLATION: ..................................... 88/2009
REMOTE GAMING PERMITTED: ............................. Horse race betting, fixed odds sports betting, scratch cards, pool betting, poker tournaments/skill games, bingo, cash poker and casino games (excluding slots).
ONLINE GAMING TAX: ......................................... Varies. 3% of turnover for skill games - 20% of GGR for cash card games and casino games.
SIZE OF MARKET: ................................................ 200 licences available until end 2011.
LICENCES: .......................................................... Licences cost ¤300,000 - ¤350,000
TOTAL GAMBLING TURNOVER: ............................. ¤1.5 billion (2009) estimate
TOTAL ONLINE GGR: ............................................ ¤4.8bn (2010)
REGULATORY BODY: ............................................ AAMS
Tel: ..............................................+39 06 58571 Email: .......................
giochi.ufficiogad@aams.it Website:
.................................www.aams.gov.it
of at least €1.5m from online betting in the last two years or post with AAMS a two year first demand guarantee for at least €1.5m.
• A licence can also be issued to a non- operator if they have a €1.5m bank guarantee and certification from an auditing firm.
• Remote gambling services can only be offered to Italian residents through a dedicated platform which is linked to a centralised system ran by AAMS and SOGEI so each bet and wager is monitored.
• Provision of remote gaming services from a foreign based dot com platform to Italian residents is forbidden. Those running services without a licence are subject to up to three years imprisonment.
• Foreign based AAMS licensees can keep their servers abroad if they are located in EEA space.
• Gaming software run on all games offered on the Italian platform must be certified by an AAMS approved testing authority.
• Improved consumer protection including dedicated bank account for player’s deposits, maximum time for winnings and withdrawals and mandatory self-limitation.
• Taxes are as follows: Sport betting: ca 4% on turnover Horse race betting: ca 4% on turnover Sports competitions: 20% on turnover Ippica Nazionale: 6% on turnover Skill games/poker: 3% on turnover Bingo: 11% on turnover Cash poker/casino: 20% on Gross Profit Virtual betting: 20% on Gross Profit Betting exchange: 20% on Gross Profit.
• Gaming activities are VAT exempt and the 20% VAT on services received by the operator is not deductible.
italian BRands dominate the
spoRts-BettinG and skill Game maRkets.
the maRket sectoRs Italian brands dominate the sports betting and skill game markets although over the past year Bwin (via Gioco Digitale acquisition) and PokerStars have made significant in-roads into the tournament poker market. Together with Mircrogame they account for nearly 65 per cent of the market.
The Italian’s strong trust of local brands makes it difficult for non Italian licensed European operators to fully compete in this fiercely competitive market. The main companies include:
SNAI is a leading betting shop operator which runs online betting and gaming products.
LOTTOMATICA is the world’s largest operator of lotteries. It bought out the Totosi brand for €40m back in 2008 and also acquired the Boss Media poker network via its subsidiary G2.
SISAL operates the Superenalotto and betting shops. It offers online sport betting, bingo and other games.
MICROGAME is the leading operator for sports betting, skill games and poker, instant lotteries, bingo and national totalisator games and provides white-label operations to more than 130 online partners in Italy.
INTRALOT is a global provider of gaming 51
italy
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