888, Betsson, Paddy Power, Ladbrokes, Unibet,
bwin.party, BetClic Everest Group and Sportingbet.
“Demand for dedicated tables and dedicated environments has seen our operations quadruple in size over the last two years. That’s indicative of just how fundamental our Live Casino solution has become to major gaming operators.”
One household-name operator already takes full advantage of Evolution’s production studios and technologies by broadcasting from a dedicated ‘Blue Room’. This environment enables this licensee to host five dedicated gaming tables in a dedicated area with decor matching their corporate colours.
Licensees can also choose to have dedicated staff attired in full corporate uniform and able to present dedicated, branded live promotions and marketing activities at the tables.
maximisinG the potential of ‘live’ According to von Bahr the number of live draws and promotions undertaken by licensees has increased significantly in the last year. This shows that many licensees are embracing the potential of live casino to be an involving, interactive, entertainment experience.
live and gain prime-mover advantage in this re-regulated market, historically Europe’s largest by revenue.
Several other European markets are also re- regulating online gaming, such as Greece, Spain and Denmark, and von Bahr hints that Evolution licensees will again be in pole position to go live.
As well as this ability to quickly meet local regulatory requirements, Evolution Live Casino also meets local cultural needs – and that’s another big differentiator for operators.
veneZia and london Roulette Also in Italy, Evolution has also just launched its Venezia Roulette ‘destination casino’. This follows the launch at the end of last year of the company’s London Roulette. Both of these localised online environments are high-class Live Casino destinations that replicate the finest casino interiors and customer service for the given local market and offer the best native speaking dealers.
von Bahr explains further about the local connection in these opulent online environments: “In each online venue of this kind there is the option to have either male or female dealers. The common denominator is that all of these dealers are native speaking nationals with intimate knowledge and experience of the local casino market and the needs of local customers.”
“London Roulette, for example, is staffed by all
as euRopean maRkets
Re-ReGulate,
licensees will Be in pole position to Go live.
male, native speaking, highly experienced dealers. As well as being true UK casino professionals of the highest order, they can also speak knowledgeably about the latest football results and other sporting events or indeed even the weather!”
“Similarly, another of our licensees has native speaking Greek dealers – both male and female,” adds von Bahr.
“This localised model performs very well and can be replicated for virtually any major city, country or culture. Localisation is all about striking up a personal rapport with customers and speaking their language, in every possible sense.”
top-tieR licensees stRetch out With Evolution the potential to localise, personalise and brand the online live offering is virtually limitless. That scope and flexibility will soon be extended further when Evolution move to even larger state-of-the-art production studios in Riga to meet the growing demand from top-tier licensees such as William Hill,
von Bahr expands on this concept with recent examples: “During the recent Royal Wedding of William and Kate, one licensee’s players received a bonus when they were dealt the King or Queen of Hearts. Another licensee marked the start of the UK football season with red cards and yellow cards being included in the shoe. Players received £25 for a red card and £5 for a yellow card, with the number of cards in the shoe being dependent on the actual number of red and yellow cards issued during the previous weekend’s actual fixtures… and there are frequent Happy Hours and prizes to be won, such as money and even tickets to the Champions League Final.”
As it has from day one, Evolution continues to innovate and pioneer, always looking for something new and pushing the boundaries of what is possible. It’s not limiting its focus to live casino table games, either. Scheduled for release by the end of 2012 is the world’s first ever Live Slot game, a truly unique solution that blends live dealer interaction with live play and live bonuses. von Bahr believes that while live casino games have strong crossover appeal to a sportsbook audience, the new live slot category is likely to have strong appeal to a completely different demographic – the bingo audience. Also very much on the agenda are live games for smartphones and tablet computers.
It’s clear that live casino continues to evolve at an exciting pace for operators with a clear online and multi-channel strategy, and at an increasingly frightening pace for those still sitting on their hands.
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intRoduction
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