Better Jewellery By Design By
I established my business 32 years ago and made a name for myself initially designing and manufacturing gents’ wedding rings of contemporary design, as the high street could only offer plain boring bands.
In the beginning my trade was local but then I began to do wedding fayres up to a 50 mile radius and since then, on recommendation, my customers come from all over the country and, in some cases, the continent, France and Monaco being two examples.
In recent years you ladies have moved heavily into diamond-set bands, of which I have over one hundred in stock, increasing all the time. In the diamond-set area the high street play safe by only having a few examples and they all seem to stock the same patterns which are popular (catering for the sheep)!
I cater for the individual - the black sheep - the customer who knows what they want but can’t find it.
32 years ago the design process was a laborious one, drawn by hand and watercolour painted. The design was then taken to a wax model maker and on to a cast maker in Birmingham. I could then start work casting and finishing.
Thanks to CAD (computer aided design) I can create a unique 3-D design and show you exactly what the finished product will look like. This now allows everyone to effectively design their own engagement, wedding and eternity ring, choosing the colour, finish and stones to create an individual look.
As of June this year I am able to offer
CAD, the making of a wax and a cast, all under one roof – mine. There are very very few workshops in the South Yorkshire, North Derbyshire area which can offer this service. What used to take months to organize now takes weeks - especially useful if you need the item urgently! The CAD system comes into its own for shaped and fitted wedding rings. The high street is only interested in your wallet and will often sell you the most ridiculously shaped engagement ring with not a hope of being able to sell you the matching fitted wedding ring. (They should tell you this, incidently)!
So this is where I come in! From CAD to finished item. Better jewellery by design, by
buy
469 - 471 Glossop Road, Broomhill, Sheffield. Tel: 0114 266 0456 Mobile: 07770 304164
Email:
georgejewellery@inbox.com
Opening times: Monday, Tuesday, Friday, Saturday 10.00 - 4.30
Later by prior appointment Tuesday Evening 4.30 - 6.00
www.ido-magazine.co.uk - 23
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