FOCUS NEWS DCD SAN FRANCISCO
Issue 17, August/September
RECORD NUMBERS IN SAN FRANCISCO More than 800 data center professionals gathered for a day to hear from industry leaders such as Zynga, HP, the Japan Data Center Council and more. Yevgeniy Sverdlik breaks down the highlights of the day
data center industry. In four conference halls of the downtown Marriott Marquis, audiences heard presentations on topics ranging from the infrastructure strategy of the leading social gaming company Zynga to the state of Japan’s data center industry after the devastating earthquake and tsunami that hit the country’s northeast in March.
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Attendees also had a chance to interact directly with more than 80 vendors, whose representatives showcased the entire gamut of products for the data center. Companies such as HP, Schneider Electric, Eaton, Emerson, GE and Romonet, to name a few, demonstrated cutting-edge DCIM solutions, predictive-modeling software, UPS systems, cooling solutions, power distribution products and more.
ZYNGA’S JOURNEY INTO THE CLOUD
One of the keynotes was delivered by Allan Leinwand, CTO of the social gaming giant Zynga. More than 250m people actively play Zynga’s online games, which include CityVille, Farmville, Zynga Poker, FrontierVille and Mafi a Wars.
He described the company’s hybrid cloud and how its infrastructure thinking evolved as it rolled out more new games, each bringing millions of new users to Zynga virtually overnight.
his year’s DatacenterDynamics conference
in San Francisco
brought together more than 800 attendees from every layer of the
Using Amazon Web Services’ Elastic Compute Cloud, Zynga created a system that provisioned
VM instances automatically.
The leap to the public cloud was followed by creation of Zynga’s own private cloud.
Using RightScale, Zynga integrated its private cloud with Amazon’s public cloud, creating the hybrid zCloud – a set-up it is using today.
JAPAN’S DATA CENTER AFTER THE DISASTER
DatacenterDynamics San Francisco was not only about US data centers. The audience participated in a forum featuring a representative of the Japan Data Center Council (JDCC), which shared details about the impact of the Japanese earthquake and tsunami in March and the effect of the disasters on the country’s data centers.
JDCC member Atsushi Yamanaka said the Japanese
data center industry weathered
the earthquake and the following tsunami rather successfully, with no critical damage reported to the council. He said Japan’s data centers were able to survive the disaster relatively unscathed because of the way they were designed.
Because the nation, just like San Francisco, is highly earthquake prone, its building codes already require a number of earthquake- resiliency measures to be baked into building designs. And most data centers in the country exceed these requirements. Most Japanese data centers are also located outside of the areas the disaster impacted most severely. More than 70% of data centers are concentrated in the Kanto region, which includes Tokyo. About 20% are in the Kansai region, and another 9% further south.
DCD’s San Francisco event draws biggers crowds every year
Some worries were created by power shortages caused by the shutdown of multiple nuclear power plants. Because of the shortages, the government and the Tokyo
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Yamanaka said JDCC had to fi ght tooth-and- nail to convince regulators that data centers are critical to the nation’s economy. It won. When the rolling-blackout mandate went into effect on 1 July, the nation’s data centers were not required to participate.
THE GROWING SAN FRANCISCO DATA CENTER MARKET
Held in San Francisco for the eighth time, the DatacenterDynamics event was the largest in the local market yet. It was a testament to the continued growth of the data center industry in Silicon Valley and San Francisco and the industry’s growing recognition of DCD as the leading dedicated media company serving its needs.
Find out about upcoming DatacenterDynamics events in the US at www.datacenterdynamics. com/conferences and see video interviews from the conference at www.
datacenterdynamics.com/video
Allan Leinwand, CTO, Zynga speaking at DCD San Francisco
Electric Power Company, which serves the Tokyo metro area, imposed periodic rolling blackouts. Some services the government deemed critical were exempt from blackouts, and data centers were eventually added to this list but not right away.
INDUSTRY
DATACENTERDYNAMICS DRAWS
SAN FRANCISCO - 30 JUNE 2011
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