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Travel Retail Masters 2011


THE TRAVEL RETAIL MASTERS 2011 COMPANY


PRODUCT


DESIGN & PACKAGING WILLIAM GRANT & SONS BRAND DISTILLERY GLENMORANGIE


DRAMBUIE LIQUEUR CO SPI SPIRITS (CYPRUS) PURITY VODKA TREEHOUSE


BELVEDERE SCANDINAVIA


GLENFIDDICH AGE OF DISCOVERY U’LUVKA


GLENMORANGIE PRIDE 1981 THE JACOBITE COLLECTION STOLI CHOCOLAT RAZBERI PURITY VODKA


BARON OTARD FORTIS ET FIDELIS DANZKA VODKA


AWARD


MASTER MASTER MASTER GOLD GOLD GOLD GOLD SILVER


strong category, the two Masters winners were both outstanding spirits in their own right, with two more excellent vodkas taking gold awards. Finally, the Packaging category showed that


innovation is alive and well, and the judges were faced with a varied choice of shelf- shouting designs, ranging from the thoughtful but not ostentatious to the stunning super- luxury-end brands, with one particular stand- out in Glenmorangie Pride. Commenting on the results, judge Kane


Brooks, who chaired some of the categories, said the judges were impressed with the overall standard. “It’s very hard to choose


between brands when the tastes are so diverse,” he said. “The drinks have different purposes and you’re tasting them out of context, and often straight after a totally different drink.


“But we think we have some great Masters and some extremely good other medal winners. It’s great to see drinks makers putting so much thought into their releases.” SB


THE JUDGES


Left to right: Nicholas Quattroville, general manager, Hotel W; panel chair and new Spirits Business editor Dominic Roskrow; Shane Lee Safi, general manager of Cinnamon Kitchen; Ben Newton-Syms, head bartender, Drake & Morgan; Kane Brooks, head of mixology/chief spirits buyer, Drake & Morgan; and Voice PR MD Eugene Bacot


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