FESTIVE FAYRE


it also one of the most profitable. And with just three months to go before the season kicks-off, now is the time to start putting Christmas plans into place. “It is certainly worth expand- ing the range of premium beef and lamb roasting cuts during Decem- ber to appeal to customers; from those looking for an alternative to a traditional turkey dinner, to joints


Add value by including quality, seasonal stuffing to complement this flavoursome joint


• ‘Premium’ Shoulder – Carvery Roast (code: Forequarter L008) – a traditional looking joint. All bones except for the knuckle are re- moved, allowing for easy carving. Also popular with chefs as a good value alternative to lamb legs Customers’ time constraints


popular choices for a Christmas feast, Quality beef and lamb, both When it comes to serving up a


Christmas feast, quality beef and lamb are both popular choices. The versatility and wide choice of cuts makes beef and lamb an appealing alternative, and at a time when many customers are looking for something extra special they de- liver customer satisfaction and good profit opportunities for butchers.


Beef in particular has become


an increasingly crucial part of the festive dining occasion. Data from Kantar Worldpanel showed that in the four week period up to 26 December 2010, beef sales increased by £11million compared to the previous four week period (ending 28 November 2010). Added to that, during December 2010 beef sales increased by 10 per cent year on year, with volume up


by 11 per cent and penetration 6 per cent. Beef roasting joints, along with


stewing cuts and mince, were key drivers of growth. With this in mind, EBLEX will be providing butchers with a winter themed kit to help butchers promote various cuts, such as a ‘Premium Rump Roast’ and ‘Boneless Saddle of Lamb’ throughout November and December. The kits, which will contain


recipe booklets and promotional posters, will be issued to Quality Standard scheme members and butchers who registered to receive the seasonal kits at the beginning of the year. Mike Whittemore, retail project


manager for EBLEX, said: “There is no doubt Christmas is one of the busiest times for butchers, making


Boost your Christmas Sales with Dalesman


more suitable for smaller enter- taining occasions.” The following ideas will deliver exceptional taste and customer satisfaction, as well as good oppor- tunities for profit:


• Premium Easy-Carve Rump Roast (code: Rump B008) – with unique flavour these roast cuts are a great and trouble-free alternative for consumers to enjoy this Christmas


•‘Traditional’ Rump Roast (code: Rump B010) – with rump in plenti- ful supply, this roast is perfect for consumers looking for something special


• The Boneless Lamb Saddle (code: Loin L028) – a traditional joint that makes a great centre piece and produces very little plate waste.


are another factor to take into consideration when planning for the festive season. Offering pre-prepared quality meals, such as Beef Wellington, is a great way to create a competitive point of difference – if you have the time and staff available. Stocking-up with festive trimmings and condiments will also add value both to your customers’ shopping experience and to your bottom line! The EBLEX Quality Standard


scheme for beef and lamb and the Red Tractor scheme from Assured Food Standards both provide a guarantee of assurance, encom- passing food safety, animal welfare and care for the environment. The EBLEX Quality Standard scheme includes standards that positively influence the eating quality of beef and lamb.


Sausage” or Pork and Cranberry Chutney are a few of the many flavours available to make a meal with a difference.


Dalesman’s variety of appetis-


ing and interesting flavours ensures all tastes are catered for. Our famous Country Fayre range of sausage mixes, which are available in 3 or 12 x 565g packs, will produce perfect sausages every time Dalesman’s Desire sausage range boast unbeatable flavour with no


MSG, no artificial colours or flavourings and are available in 3 or 12 x 455g, and just like the Country Fayre range are easy to use as you just add meat and water. They also meet FSA Salt Targets 2010. After a snooze and the Queen’s speech, what better way to end a special Christmas Day, than with an extensive buffet…….Pork Pies, Sausage Rolls, Stuffing Balls….Dalesman have the perfect solutions to assist your customers and boost your sales! Create extra special Pork Pies using one of Dalesman’s Pork Pie


mixes; easy to use (just add meat and water) and available in a variety of flavours, with the most popular & regularly awarded "best in show" at in- dustry events around the UK, "Champion", a delicious peppery flavour with a hint of coriander and mace. Dalesman also produce pie glaze and pie jelly which complement our seasonings perfectly. Sausage rolls are the best party food and make yours extra special this Christmas by choosing to use one of Dalesman’s delicious Sausage roll mixes. Whether your sausage rolls or piped or rolled, Dalesman has the solution. Stuffing mixes - everyone’s favourite Sage & Onion, remains the top


The long awaited summer is fast approaching its end and Dalesman


Food Ingredients are busy working on tantalising flavours to dress up your Christmas. Imagine the festive period to be full of flavour and excitement and


Dalesman have all the sparkle you need to fulfil the Christmas wishes of your customers… Picture this; the perfect Christmas breakfast using our award winning


Spicey But Nicey plain pork mix, followed by a Christmas lunch of Tradi- tional Roast Turkey with luxurious stuffing or forcemeat mixes and all the trimmings. Whether you’re looking for a traditional chipolata or a flavour with a difference - Hot and Spicy “Rudolphs Revenge”, Fruity “Santas


page 6 FTFB September 2011


seller, but Dalesman’s delicious range caters for all tastes and require- ments. Stuffing mixes are very versatile and can be used not only to stuff the Christmas bird, but also form into balls, wrap in bacon for a special treat, tray bake or to give meat or fish a crispy coating. The website contains extensive lists of all Dalesman products and also includes usage instructions and counter tickets - www.thedalesmangroup.co.uk


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