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IT & Communication


9. Retrieved March 20, 2010 from http:// mobilewellbeing.info


10. “Mobile Phones to Serve as Doctors in Developing Countries.” ReadWriteWeb. S. Perez. February 20, 2009. Retrieved March 3,2010 from http://www. readwriteweb.com/archives/mobile_ phones_to_serve_as_doctors_in_devel- oping_countries.php


11. “The “E-Dimensions” of Pharmaceuti- cal Advertising,” ORC Guideline, Trend Report June 2009. 12. “Physician Online Communities: Physi- cian Social Networking and the New Online Opinion Leaders,” Manhattan Research, Taking the Pulse v8.0 Study, 2008.


13. “Sermo Survey of US Physicians Indicates AMA No Longer Represents Them,” Sermo Press Release, July 8, 2009.


14. Retrieved March 20, 2010 from http:// www.fda.gov/AboutFDA/CentersOf- fices/CDER/ucm184250.htm


Benoit Berthoux is the head of Capgemini Consulting Life Sciences practice for North America’s West Coast, specializing in Strategy, Sales & Marketing and Managed-Care. With over a decade of experience in Strategy & Transformation consulting, Benoit leads and delivers projects with Fortune 500 companies in Europe and North America, helping clients boost sales, accelerate revenue generation, and improve their bottom line. Benoit’s experience includes projects such as corporate and business unit strategy, mergers & acquisitions, go-to-market strategy, growth strategy & product launch, business planning, costs reduction, , and sales and marketing effectiveness. Recent projects have demonstrated the power of digital transformation for life sciences companies, through a better understanding of customer behaviors (such as root-causes for non-adherence) and the design of innovative outreach programs (e.g., social-CRM and Patient Opinion Leader communities).


Kim Liu is a Manager at Capgemini Consulting in its life sciences practice. With nearly 10 years of experience in marketing, Kim advises leading life sciences companies in the areas of product launch, marketing communications and collateral, brand management and strategy, managed care service challenges, and sales. Kim works with clients to create innovative Health 2.0 strategies, leveraging her extensive knowledge of the industry, its stakeholders and recent digital advancements.


Healthcare Insight


Essential reading for the ‘new age’ experts


Healthcare Insight is the e-newsletter of Hospital & Healthcare Management published by Avni Media Pvt. Ltd. Healthcare Insights covers the most recent information within the healthcare sector and updates you through articles, interviews, projects, whitepapers, press releases, etc.


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