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IT & Communication


PatientsLikeMe to create an online site to develop its own epilepsy community to capture real-world information from patients. This enables UCB to develop more effec- tive epilepsy drugs and helps it design value-added services, which will attract customers and reduce generics erosion (see Figure 5). 7


from product development through commercialization, by: Increasing understanding of therapeutic areas Improving product launch preparation


Accelerating uptake at launch Improving post-launch management Online communities can help


prioritize development efforts. For example, UCB has partnered with


Improving Disease Management The current regulatory environ- ment lays greater emphasis on risk management, from initial drug approval to Risk Evaluation and Miti- gation Strategies (REMS). Health 2.0 tools—online, mobile or both—can help with compliance and persist- ency, through the increased access and frequency of communications


Case in Point: Physician Benefits6 The American Heart Association (AHA) and American College of Cardiology (ACC)’s Pinnacle registry helps cardiology practices provide physicians guidance on managing their patients’ risk factors. Using data from its computerized medical record system to measure performance across targets (e.g., patient cholesterol levels), physicians within a specific practice were able to help their patients hit their goals, shifting from 70 percent to 90 percent compliance.


24 INSIGHT ON


HOSPITAL & HEALTHCARE MANAGEMENT Vol. 1 Issue 2 August 2011


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