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IT & Communication


HEALTH 2.0: a game- CHANGER IN THE HEALTHCARE INDUSTRY


The power of the World Wide Web has been leveraged to reach out to millions across the globe. Health 2.0 is the latest health tool which uses the power of social media to unite healthcare professionals and patients, delivering improved healthcare and education at the click of a button.


W 20 INSIGHT ON


HOSPITAL & HEALTHCARE MANAGEMENT Vol. 1 Issue 2 August 2011


ith the growth of online technology and mobile innovations, health information has never been more accessible. Given the constraints of


working in a tightly regulated environment, life sciences companies (pharma, biotech and medical device) have hesitantly adopted Health 2.0, treating it as a minor component of their commercial strategies and marketing plans. In contrast, patients, physicians and other key health-


care players have readily adopted Health 2.0. This decreas- es the level of control that life sciences companies have


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