BTAC Retail Power Program THE BIKES THE BRANDS THE BUSINESS
Canadian office is celebrating six years of successful operations. Find out more about what IMBA Canada is up to. Learn about our celebrated field programs, and the partnerships that are helping us to grow the nation’s mountain bike trail network. IMBA Canada has programs for industry and retailer members, and we are looking for more ways to collaborate. Join us in shaping mountain biking’s future!
THE SPECIALTY BIKE RETAILER MARKET
- FACTS AND TRENDS 5:00 pm – 6:00 pm Rob Jones, Editor of Canadian Cyclist & BTAC’s Director of Data Capture
In these turbulent economic times it is more important than ever to know what is happening in your industry. Successful retailers realize that the more you can understand about your industry the better positioned you are to identify and take advantage of opportunities and avoid potential threats. Rob Jones, BTAC’s Director of Data Capture Programs, will provide an overview of the information that has been gathered from both wholesale and retail sources, and explain how this is relevant to every Specialty Bike Retailer. Q&A period to follow.
DAY 3 Tuesday, September 13th
ANNUAL GENERAL MEETING – BICYCLE
TRADE ASSOCIATION OF CANADA 8:00 am – 9:00 am (Open to everyone)
Find out more on the initiatives your organization has been involved in on behalf of the Canadian bicycle industry.
INVESTING IN MEDIA THAT MATTERS
[FRENCH ONLY SESSION] 10:00 am – 11:30 am Luc Dupont, Professor of Communication, University of Ottawa In this seminar, Luc Dupont relates his views on the factors for smart investing in today’s media landscape. To do so, this seminar will provide an overview of the world of advertising with a central question: “How do I make the most of every dollar and avoid costly mistakes?” Traditional media – such as Newspapers, Magazines, Billboard, Radio and Television and new media – such as Internet and Social Media – will be explored.
Seminar topics and speakers are subject to change without notice.
12 ExpoCycle 2011
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