East Lothian Community Planning Partnership June 2011
21
Short-term Outcome
Key local sectors: Tourism
Food & Drink Social Enterprise Renewables are developed and enhanced 8
Indicators
% increase of day visitors, total visitors and accommodation occupancy levels. (Scottish Tourism
Economic Activity Monitor)
Number of businesses benefiting from specialised food & drink support measured by: increase in turnover from attendance at Food & Drink trade shows; competition winners’ profile; and number of website hits (East Lothian Council)
Number of new start-up social enterprises (Social Enterprises in East Lothian)
Increased number of businesses undertaking growth
development
Number of businesses referred to Scottish Enterprise for the growth pipeline or account management.
(East Lothian Council)
Number of businesses taking part in activities through interactions with the Business Growth Officer (East Lothian Council)
Economic Development: New measure 2011 80 Set annually 8
Indicator for Renewables to be established by the Theme Group
Baseline
East Lothian Tourism
Day visitors
2008 2009 2010 % difference 2009/2010
938,000 71,720 937,890 -3% Total visitors 1,344,210 1,386,970 1,339,820 -3%
Serviced & non-serviced accommodation 83,880 91,350 80,130 -4%
Economic Development: New measure 2011 114 Set annually
Progress targets ‘End’ target/s to 2011-12
& timescale/s Improve Improve
SEEL Client Management System Number of Social Enterprises in East Lothian 2005 2010 30
Social Enterprises
Economic Development 2010: 2
30 2 Remain
constant or improve
3
Increase year-on-year
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