STATE OF THE INDUSTRY
BY THE NUMBERS 100,000+ the number of room nights the RCVB books annually for conventions, meetings, sporting events. 50,000—the number of gallons of water held in The Seneca Corn Tower, the world’s largest non-edible ear of corn. $1—the purchase price of land from William and Kathleen Fitzgerald in 1930 as the space to build Soldiers Field Veterans Memorial.
DID YOU KNOW? Newt’s has been voted Rochester’s best burger place since it opened in 1980. The restaurant serves nine different homemade burgers on Kaiser buns—each with a pound of fries. Newt’s was named after Newton Holland, who once owned the building and wanted Rochester to become a “cultural center worthy of its scientific achievements.”
Dear Community Partners,
It is with great pride that we present the Rochester Convention & Visitors Bureau annual “Report to the Community.” We hope that, after reviewing this report, you will have a better understanding of the partnership between the RCVB and the City of Rochester in destination marketing.
While the RCVB is the focal point of Rochester’s Hospitality Industry, it takes a team and strong partners to accomplish our mission and goals. This team begins with our dedicated staff and Board of Directors and extends to our community partners includ- ing our award-winning sports commission, our dedicated volunteers, and hardworking industry colleagues. Together, we create the focus and desire that results annually in over 2.7 million visitors and clients and more than $500 million revenue for our city.
The year 2010 was a monumental one with the implementation of many new programs, sales campaigns, and marketing infrastructure, including a new website, customer relationship management database, and digital marketing platform. All of these are vital as we continue to deliver meaningful, positive guest experiences. But in the end, it is still many devoted and caring people who make our efforts successful. We value that most of all.
Brad M. Jones Executive Director/CEO Teresa Puetz Chairmen Board of Directors 4
The Seneca Corn Water Tower has provided water for corn and pea packs since 1932. Al Whipple is the legendary caretaker of the tower. He retired in 1995 but still watches over it today. Many residents see the tower as a powerful symbol of the community’s roots in agriculture and the land.
Soldiers Field was created to honor veterans from Southeast Minnesota who died serving the U.S., and it is dedicated to all who have served the country. The memo- rial, consisting of four 35-foot circular granite walls, trees, pavers, sponsored benches and more, was built without any tax money. Instead, it was created strictly with dona- tions from fundraisers and generous contributions.
The Rochester Civic Theatre is the largest performing arts institution in the state. As Rochester has grown into Minnesota’s third largest city over the past 50 years, the Civic Theatre has kept pace with its position as the “crown jewel” of the Rochester theater scene—delivering a year-round slate of eight main stage and family-oriented theatre productions.
© Seneca Foods
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www.olivejuicestudios.com
© Chad Johnson
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