CONTENTS
4 State of the Industry 5 2011 RCVB Board of Directors 6 Economic Impact 7 Financials 8 Destination Development 10 Key Partnerships 12 Destination Medical Community 14 Marketing Efforts 18 Sales Objectives 20 Services Update 22 The RCVB and RASC Teams 23 Team Rochester
Produced by:
Jobe Communications, LLC 3502 Meadow Lane Place, La Crosse, WI 54601 608.769.0824 •
www.jobecommunications.com
and Lisa Houghton Design 212 First Avenue SW, Rochester, MN 55902 507.287.6567 •
800.634.8277 •
www.lisahoughtondesign.com
for the: Rochester Convention & Visitors Bureau 30 Civic Center Drive SE, Suite 200, Rochester, MN 55904 507.288.4331 • © 2011
www.VisitRochesterMN.com
Cover photo: ©Chad Johnson. Back cover, top photo: ©Howard Lower Photography. Back cover, middle and bottom photos: ©
www.olivejuicestudios.com.
© Chad Johnson
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24