9 CATERING
Bullring’s Spiceal Street completes food lettings
Lunch market on the up, according to new research
The Eating Out in the UK 2011 report from Allegra Strategies has shown that the lunch market is experiencing an unexpected increase in frequency of visits to low/ mid price eateries and coffee shops. In comparison, the more expensive end of the market for eating out, £26-30 per head, is struggling. Coffee shops gained the highest visit frequencies in the report with a surge in lunchtime visits up from last year. Soho Coffee Co. which
The final restaurant to join Spiceal Street, the new dining destination at Bullring, will be Chao Baby. The Thai-banquet style
restaurant owned by Chaophraya Restaurant Group will be the first of the group’s restaurants to open in the Midlands, and it’s fifth in the UK. Chao Baby joins Handmade
Burger Co. and Browns Bar & Brasserie. Due to launch this winter, Spiceal Street will also see existing restaurants Nando’s and Pizza Hut extending their trading space by 54 per cent and 20 per cent respectively. The 4,250-sq ft Chao Baby
unit is set across two levels offering outdoor seating on both tiers with views of the iconic Selfridges building and St Martin’s Church. In a unique concept for
the group, the restaurant will include a la carte dining from the Chaophraya arm of the business on the upper level and the market style Thai of Chao Baby on the lower level. The restaurant will also feature the brand’s signature jellyfish tank and open kitchen. Sarah Fox, Hammerson’s
catering category controller, said: “Chao Baby is a fantastic new brand adding a distinct dining experience to Spiceal Street.
Introducing emerging concepts to the city which deliver quality food and excellent service are key to ensuring Bullring continues to thrive and helps establish Spiceal Street as a major dining destination.” Louise Hitch, group
marketing and sales manager for Chaophraya Restaurant Group, added: “Launching the restaurant at Spiceal Street, Bullring marks the start of a very exciting new journey for us. Each of our restaurants has its own character and style, nevertheless, each one carries with it our unique core values of freshness, focus, flare, fun and family.”
Fashionable food at Liverpool One
Harvey Nichols Foodmarket is making its debut this year at Liverpool One with a luxury pop- up shop. The 1,833-sq ft Harvey
Nichols Foodmarket will be located in Peter’s Lane, Liverpool One’s fashion hub, surrounded by sought after brands including Jaeger, Whistles, Reiss, Calvin Klein, Jigsaw and Karen Millen.
Due to open on September
1, the pop-up will offer a wide selection of seasonal deluxe hampers and gift sets, alongside popular own-label Christmas essentials, festive treats and exclusive food and wines from around the world. Miles Dunnett, head of asset
management at Grosvenor Liverpool Fund, said: “The addition
of this brand new designer ‘pop up’ Foodmarket will add a unique level of indulgence to Peter’s Lane. We are very excited to welcome Harvey Nichols to Liverpool One and look forward to the seasonal food and wines they will be showcasing.” The Harvey Nichols
Foodmarket is expected to close on December 31.
currently has 16 UK outlets in shopping centres like Westfield’s Merry Hill, Brierley Hill and Manchester Arndale’s Next, is taking advantage of this trend and continuing to expand. Director Penny Manuel,
said: “Our customer base includes an increasing percentage who are typically the ‘fast-casual’ demographic that sit down and eat lunch within 10 to 30 minutes. People coming in, grabbing their favourite from an array of fresh and regionally sourced choices and eating for a short period of time is now an enjoyable, attractive and low priced habit as opposed to going to a pricier restaurant twice a month. Lunchtime visits reigning king in this report goes to show we are championing the right end of the market.” Helena Spicer, senior
foodservice analyst at Mintel, added: “Value remains a key issue in 2011 as consumers are expected to remain cautious. The emphasis now is on cultivating a ‘want to buy’ mentality to play to diners’ demands for ‘experience’ over commodities.”
www.shopping-centre.co.uk August 2011 SHOPPING CENTRE
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