Technology > Hybrid TV
Digital TV Europe July/August 2011
Overtime
The growth of online video services means service providers can no longer ignore the threat from over-the-top services. Graham Pomphrey reports on the various options open to pay TV operators.
have realised that they can’t stem the tide of online video services. From catch-up plat- forms including Hulu and iPlayer to premi- um streaming services including Netflix and Lovefilm, watching video content delivered over the web has become the norm for many people.
It might have taken some time,
And so, the time has come for operators to decide what move to make. They are in the
but pay TV operators
driving seat with customer relationships and access to premium content, including sports and movies, but going over-the-top to deliver video content from the web to the TV could involve costly network investment. Standardizing technologies and platforms could be one way to keep costs down, but could also have limiting factors. And ques- tions remain as to how open a service should be and the level of control operators should relinquish.
Pay TV platforms
In the UK, cable operator Virgin Media, with nearly four million customers, launched a connected TV service this year using technol- ogy from TiVo. The service combines live TV with catch-up TV, a large library of on-demand programming and web-based applications, including iPlayer, YouTube, Facebook and Twitter, alongside a digital video recorder.
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