This page contains a Flash digital edition of a book.
economic and cultural impact. Rush says, “T e British Fashion Council


As the excitement builds towards September’s London Fashion Week, Hayley Leaver goes behind the scenes with Caroline Rush, the CEO of the British Fashion Council


With the minutes ticking down to the start of London Fashion Week’s spring/summer 2012 catwalk , I asked her how this year’s preparations are coming along. “Planning for London Fashion Week is an all year round process,” she says. “But the weeks building up to September are the most important. With eight weeks to go, the offi ce is abuzz with activity after the provisional schedule has just been announced. Our events schedule begins to take shape, and I spend time meeting with PRs and sponsors to develop new and exciting ideas for the week. T rough our weekly communications meetings I receive updates from each department, including PR, marketing, operations and sales, with our progress, ensuring everything is on track so we hit the ground running when Fashion Week begins.” Rush adds, “London is the most innovative of the international fashion capitals, and with some of the best fashion colleges, internationally it’s renowned as the world’s fashion incubator - inspiring creativity in


A 22 waterfrontmagazines.co.uk


s the head of the British Fashion Council (along with COO Simon Ward), nobody knows British fashion better than Caroline Rush.


budding designers. Our unique off ering of emerging stars showing alongside established designers is what brings journalists and retailers from across the globe back to London season upon season.” Now in its 27th year, the British Fashion Council and London Fashion Week have become key industry portals, helping aspiring


“London is the most innovative of the international fashion capitals, and with some of the best fashion colleges, internationally it’s renowned as the world’s fashion incubator”


designers to get that all important stiletto on the fashion ladder. As well as schemes with NEWGEN and Topshop, their most recent initiatives include the BFC Vogue Designer Fashion Fund, a charitable trust that supports designers to achieve growth, and the Value of Fashion report, recording the industry’s


provides the strongest talent identifi cation and support schemes in the world. T ese schemes off er business and mentoring support as well as, in many cases, the opportunity to show collections to global fashion audiences at London Fashion Week.” It is through these schemes that the likes of designers David Koma, Louise Gray and Holly Fulton have been able to cut their teeth in the fashion world and showcase their collections at London Fashion Week alongside the very best of British fashion. T is year they will be joining designers Giles Deacon, Christopher Kane, Amanda Wakeley and Burberry Prorsum, among many others. Rush says, “London Fashion Week showcases


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68