also built up a large and ever-expanding community on social media sites, notably our offi cial Butcombe Brewery Facebook Fan Page.
Fan Page N
othing exemplifi es our commitment to this mantra and our pro-active approach better than our movement on the internet. Not only have we just fi nished building a brand new, high-tech version of our website at
www.butcombe.com, but we have
The standard idea of a Facebook fan page is for fans of a particular brand, person, group, beer or whatever to come together to discuss their shared interest and to get the latest news. We were very keen for this basic model to be made far more exciting, and what we have created is a highly interactive community with competitions varying from the ludicrous
We are great believers here at Butcombe in the importance of always looking ahead to what more we can do to improve our offering and to spread the word and the good feeling about Butcombe, because our attitude is that if you aren’t moving forwards, you end up going backwards.
‘best Butcombe limerick’ to the artistic ‘best Butcombe- related photo’. This offi cial Butcombe Brewery Fan Page was launched in late 2009, and in the last 18 months has seen much creativity, gossip, news and all round silliness as well as the truly remarkable sights of Butcombe bar towels being held aloft atop Mount Everest and outside the Taj Mahal!
The nature of social media sites such as Facebook and Twitter gives us a new forum in which to give to fans of Butcombe: to give time, to give great service and great experiences, and to give unexpectedly freely at a time when most are tightening their belts. The success of our free brewery tours for local Butcombe stockists and bona fi de groups and societies, is testament to how important a factor in our success this giving really is. The Butcombe Brewery Facebook Fan Page has thus far sent out dozens of cases of Butcombe Bitter, Blond, Brunel and Gold, countless Butcombe hoodies, glasses, chutneys and more to our Facebook fans, contributors and competition winners. At the time of print, we have a burgeoning fan base of nearly 1000 on Facebook, with the hope and expectation that this number will continue to expand ever-more rapidly. We also have also just launched Butcombe on Twitter, follow us @ButcombeBrewery where people can enjoy some fun and beer-talk with us and fellow Butcombeites
Tom Newell Butcombe Facebook Supremo
Please come and join us on Facebook and help us to get everyone who might be interested involved. All you need is a Facebook account - simply search for Butcombe Brewery in Facebook’s search bar and you’ll fi nd us.
AND BY THE WAY, YOU CAN NOW BUY ON-LINE AT THE BUTCOMBE BREWERY SHOP
WWW.BUTCOMBE.COM 14 2011 | HERE & NOW
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