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Far Left: Lumenal’s LED Solutions prove an ideal option for lighting Jewellery. Left: Display Lighting’s DisplayLED shelf. Below: Xitaco conducted an experiment with their Spot Modules (left) to determine the best technology for lighting products.


Showrooms are designed to entice people into the most expensive purchases they will ever make. Lighting has to be perfect to make products sparkle.


Lumenal’s Orion is a compact mini striplight, as used in Christopher Evans Goldsmiths


polished aluminium to any specified length up to 2m, and incorporates a choice of warm white, neutral white or cool white, high-brightness SMD LED strips ensuring the creation of uniform illumination throughout the display.


Lighting company Xicato develop, manufacture and globally market LED modules as functional replacements for traditional lamp technologies. Using Xicato Spot Modules, shoppers and lighting designers took part in an experiment which has shown that there is a direct link between quality of lighting and the attention-grabbing potential of retail displays. LEDs provide economic and ecological advantages over traditional lamps in retail display lighting, but will not be adopted if there is a fear that the display will suffer due to light quality compromises. Xicato commissioned independent researcher Colette Knight to conduct research to evaluate the effect of lighting quality on the


www.a1lighngmagazine.com


attraction towards, appreciation of and sales of merchandise. The research was peer reviewed by Peter Raynham of University College London.


A PIED A TERRE ladies shoe display was chosen as the test location in consultation with the building services management at House of Fraser on Oxford Street, London. A display with three identical alcoves was installed such that all three were illuminated with halogen lamps, Ra 80 LEDs (R9=16) or Ra 95+ LEDs (R9>95). The LED sources were based on Xicato’s Standard modules for Ra 80 and the Artist Series modules for Ra95. As well as being able to switch between these three scenes, it was also possible to have each alcove lit with a different source for direct comparisons. The experiment design concentrated on making the color rendering the only variable. The results showed that there was no statistical difference between the rated lighting quality of halogen sources and the Ra 95 (R9 >95) LED sources; both make


colors appear as vibrant and attractive. A statistically significant lower rating was given to Ra 80 (R9<20) LED sources as compared to Halogen or the Artist Series module (R9>95). This translated directly into the overall rating of the display itself in terms of its attraction.


Because customers enter showrooms to part with serious amounts of money, perfect lighting is essential. Researching how to get the most out of a space can be a very profitable venture.


Contact


Lumenal T: 0845 277 6000 W: www.lumenal.co.uk


Display Lighting T: 0161 2073355 W: www.display-lighting.com


Xicato T: 07540 050 339 W: www.xicato.com


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