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company profile play & attractions at


leisure industry Week UBM Live, Ludgate House, 245 Blackfriars Road, London, SE1 9UY, UK


Tel: +44 (0)20 7955 3979 fax: +44 (0)20 7955 3986 email: donna.oliver@ubm.com Web www.liw.co.uk/attractions


Background briefing The Leisure Industry Week exhibition was launched in 1989 and is owned by United Business Media.


about the show Play & Attractions is part of LIW, the leading trade exhibition for the out-of- home leisure industry in the UK. Play & Attractions is dedicated to putting the latest products, innovations and value-adding services in front of owners, operators and managers from across the visitor attractions sector. Having cemented its place as the lead-


ing event for the UK leisure Industry, Play & Attractions continues to pro- vide new and innovative ideas for zoos, theme parks, farm parks, museums, holi- day parks, family entertainment centres and play centres across the UK. We are here to make sure you don’t


miss out on any new opportunities within this buoyant sector. This is your chance to network with operators from across the industry and see demon- strations of a wide range of products, including ticketing and turnstiles, ropes courses, kiddie rides, ice rinks, indoor


www.attractionshandbook.com


and outdoor play equipment, design and theming, climbing walls, cleaning and security solutions, as well as the latest food and beverage innovations, to help drive secondary spend.


Who should visit If you're an operator of play or attrac- tions businesses, including play centres, museums, historic sites, theme parks, bowling alleys, farm parks, paintball sites or holiday parks, Play & Attractions at LIW offers everything you need to help improve your business and boost sec- ondary spend. Whether you are looking to source new equipment or services, hear keynote speakers or network with industry colleagues, Play & Attractions at LIW offers it all.


additional services The LIW exhibition is divided into seven sectors including Health & Fitness, Sport, Pool & Spa, Eat & Drink, Leisure Facili- ties and Licensed Business. All sectors are free to attend for registered visitors at Play & Attractions, providing access to a range of complimentary products and services to improve facilities, inspire


new ideas and drive secondary spend. In order to entertain the entertainment industry, Play & Attractions also pro- vides visitors with a host of interactive informative features which, this year, include new food and beverage tasting, the Spark of Innovation Show Case and the Theme Factory. In a variety of free-to-attend seminar


theatres, you’ll also have the opportuni- ty to hear best practice solutions from a wide range of industry experts and net- work with fellow industry professionals.


Key customers Visitors to the show include owners, food & beverage managers, facilities managers of theme parks, family farm parks, hotels, cinema and amusement arcade operators and owners of family entertainment and indoor play centres. Visitors also attend from inflatable hire businesses and holiday centres, as well as from museums and heritage sites.


Key personnel Portfolio Director, Jonny Sullens; Account Manager, Donna Oliver; Group Marketing Manager, Tracy Bebbington.


Attractions Handbook 2011–2012 99


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