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New Zealand has created a rich tourism offering, complete with countrywide i-Site visitor centres


happiness, reduce their carbon footprint and create renewable energy. The Seed Cathedral by Thomas Heatherwick was one of the most popular pavilions. It was strongly centered on building awareness of planet mythology through a thoughtful sculptural and artistic space. While other pavilions highlighted new eco-mobility ideas, inspiring tales of urban renewal and innovative approaches for mobile technologies to allow people to connect and communicate with nature. Looking forward, the theme of nature and


sustainability continues with Floriade 2012 in Venlo, the Netherlands; The Living Nature! Expo 2012 in Yeosu, Korea, with its theme


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on The Living Ocean and Coast: Diversity of Resources and Sustainable Activities; and fi nally with Expo 2015 Milan and its focus on Feeding the Planet, Energy for Life. World ex- positions continue to provide great platforms for sustainable innovation and storytelling. Here the latest ideas and technologies can be presented in ways that engage the senses, excite the imagination and inspire the future. Theme and waterparks are also going


through sustainable changes. Existing opera- tors like Disney, Universal, Center Parcs, OCT and Sea World Parks are adjusting the way they do business. Incorporating innovative solutions in reducing energy – creating en-


ergy through biomass, on-demand hydraulic power, installing energy-efficient lighting systems and adopting cleaner fuel systems for vehicles and locomotives. Parks are also sourcing local food, reducing overall waste, water consumption and their carbon footprint while providing sustainable products. Many park operators are also supporting


conservation and environmental initiatives locally and globally. Programmes like Green is Universal, Disney Friends for Change and Sea World’s Conservation Fund are just a few highlighting the importance of the planet story and building awareness and tools to help their employees and guests to make a real


Attractions Handbook 2011-2012 53


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