This page contains a Flash digital edition of a book.
ATTRACTIONS MANAGEMENT 2011–2012 handbook


BROUGHT TO YOU BY KRAFTWERK Living Technologies GmbH IN ASSOCIATION WITH


Welcome to the Attractions Management Handbook 2011–2012


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■ DIGITAL ATTRACTIONS HANDBOOK Read, search and archive the Attractions Management Handbook online at www.attractionshandbook.com/digital


ATTRACTIONSHANDBOOK.COM The Attractions Management Handbook has its own website where you can browse the content. Go to www.attractionshandbook.com


■ ATTRACTIONS MANAGEMENT Attractions Management is written for investors and developers, operators and buyers, designers and suppliers across the world. It has a weekly ezine and daily website: visit www.attractionsmanagement.com


■ DIGITAL MAGAZINE Read Attractions Management online at www.attractionsmanagement.com/digital


■ SUBSCRIBE Sign up for Attractions Management at www.leisuresubs.com or call: +44 (0)1462 471915


■ CONTACT US The Leisure Media Company Head Offi ce/Europe Offi ce Portmill House, Portmill Lane, Hitchin, Hertfordshire, SG5 1DJ, UK Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909


www.attractionshandbook.com


his year the Attractions Management handbook has grown in size and depth to bring you more reference material relating to the global attractions market.


Attractions operators are continuing to seek new sources


of revenue and better ways of engaging with customers. Success with early investments in accommodation have led to a growth in this market, with some attractions now earning substantial levels of revenue from their hotel and other accommodation ventures. The growth in events at attractions is also generating useful additional revenue, as we show on page 62. In the year since the last handbook was published, social media has come into


its own as a powerful force in creating communities of customers and engaging with advocates, while the interplay between the online and offl ine worlds is increasingly complex – creating new products and experiences to share with customers. We explore the world of social networking on page 66. The industry has ridden out the recession well in comparison with other markets,


making it increasingly attractive to investors and on page 8, we highlight major schemes coming to market worldwide over the next few years in all areas of the industry, from museums to theme parks and from aquariums to zoos. We also take a look at new growth markets, with a profi le on India on page 46.


Liz Terry Editor


THE LEISURE MEDIA COMPANY PUBLISHES


The views expressed in individual articles are those of the author and do not necessarily represent those of the publisher, The Leisure Media Company Ltd. © Cybertrek Ltd 2011/12. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of the copyright holder, Cybertrek Ltd. ISBN 978-1-870416-01-6


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