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Wizarding World of Harry Potter boosted admissions to Islands of Adventure in 2010


The 2010 TEA/AECOM Theme Index is the eighth edition of the report that we have prepared, and every year we obtain new and updated information to help us provide as accurate a picture as possible of the theme and water park industry. While we recognise that admissions are only one element in the success of an attraction, they do represent a measure of relative popularity and the report has become an important reference point.


The Global PicTure The performance rollercoaster led to last year’s big risers on the global top 25 parks list – North American parks – losing some visits while the Asian parks, which struggled in 2009, surged upwards in 2010. Table 1 shows numbers for the leading global parks and their change compared with 2009. As


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2010 was a mixed affair in europe, with a few parks showing increases or holding their attendance and a significant number finding it tough to maintain their appeal


with previous years, Disney parks dominate the list, occupying the top eight positions and with three other parks in the table. Admissions to these 11 Disney parks equate to 62 per cent of the total visits to the top 25 parks. The biggest improvement was at Islands


of Adventure where admissions grew from 4.6 million in 2009 to 5.9 million in 2010, thanks to the opening of Wizarding World of Harry Potter within the park. This remarkable 30 per cent rise in attendance is made even more incredible by the fact that the new area only opened in June 2010. The magical influ-


ence extended to Universal Studios Florida, with its six per cent attendance rise in 2010. Korea bounced back strongly in 2010 with


Everland and Lotte World showing double- digit admissions rises and boosted global rankings. In Hong Kong, Disneyland grew admissions significantly after its fifth year celebrations to reach 5.2 million, while Ocean Park had a record year with 5.1 million visits.


euroPe In Europe, after the bumper 2009 season, 2010 was a mixed affair with a few parks


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