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david camp, director, economics, aecom


the performance rollercoaster AfteR the suCCess of 2009, how did theme PARks fARe in 2010? dAve CAmP AnALyses the ResuLts


table 1: top 25 amusement parks/theme parks WorldWide (2010) Rank Park and Location


1


2 3 4 5 6 7 8 9


10 11


12 13 14 15


16* 16* 18 19


20 21


22 23 24 25


Magic Kingdom at Walt Disney World, Lake Buena Vista, Florida, USA Disneyland, Anaheim, California, USA Tokyo Disneyland, Tokyo, Japan Tokyo Disney Sea, Tokyo, Japan


Epcot at Walt Disney World, Lake Buena Vista, Florida, USA Disneyland Park At Disneyland Paris, Marne-La-Vallée, France


Disney's Animal Kingdom at Walt Disney World, Lake Buena Vista, Florida, USA Disney's Hollywood Studios at Walt Disney World, Lake Buena Vista, Florida, USA Universal Studios Japan, Osaka, Japan Everland, Gyeonggi-Do, South Korea


Disney's California Adventure, Anaheim, California, USA Islands Of Adventure at Universal Orlando, Florida, USA Universal Studios at Universal Orlando, Florida, USA Lotte World, Seoul, South Korea


Hong Kong Disneyland, Hong Kong SAR Seaworld Florida, Orlando, Florida, USA Ocean Park, Hong Kong SAR


Universal Studios Hollywood, Universal City, California, USA Walt Disney Studios Park At Disneyland Paris, Marne-La-Vallee, France Nagashima Spa Land, Kuwana, Japan Europa Park, Rust, Germany


Busch Gardens Tampa Bay, Tampa, Florida, USA Yokohama Hakkeijima Sea Paradise, Yokohama, Japan De Efteling, Kaatsheuvel, Netherlands


Seaworld California, San Diego, California, USA


2010 Attendance % Change 16,972,000 15,980,000 14,452,000 12,663,000 10,825,000 10,500,000 9,686,000 9,603,000 8,160,000 6,884,000 6,278,000 5,949,000 5,925,000 5,551,000 5,200,000 5,100,000 5,100,000 5,040,000 4,500,000 4,465,000 4,250,000 4,200,000 4,023,000 4,000,000 3,800,000


-1.5% 0.5% 5.9% 5.5% -1.5% -2.6% 1.0% -1.0% 2.0% 11.6% 3.0%


30.2% 6.1%


22.4% 13.0% -12.1% 6.3%


26.0% -2.6% -5.0% 0.0% 2.4%


-6.0% 0.0% -9.5%


*Indicates a tie. Attendance figures are estimates, based on company information, annual reports, published information and from reliable TEA/AECOM industry and tourism sources. Per cent changes for 2010 for certain parks are based on adjusted/updated figures for 2009, thus not directly comparable to the published TEA/AECOM list for 2009/08 or previous reports. Source: TEA and AECOM.


30 Attractions Handbook 2011-2012


Disney parks continue to attract the highest attendance figures worldwide


www.attractionshandbook.com w


ith 2009 being such a strong year for theme parks it was always going to be a challenge keeping the performance


up in 2010, and so it proved for many operators. the ongoing global recession, some challenging weather periods and generally modest investment by operators combined to produce mixed results in the 2010 teA / AeCom theme index.


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