SOUTH EAST ASIA Focus
Devastating new systems technology and Pro Series slots defined Bally’s G2E Asia
Bally Technologies underlined its dominance of the systems market in the regional gaming market in SE Asia with emphasis not only on a stunning line-up of new slots, but with focus on its iView DM picture-in-picture technology at the G2E Asia show in Macau.
Bally’s iVIEW DM is a picture-in-picture style player-user-interface for slot machines that incorporates backward- compatible technology to work on any manufacturer’s gaming devices with a touch-screen display. The ease with which the technology can link to all manner of devices has ultimately meant that it’s evolved into a type of ‘self-service kiosk,’ enabling players to carry out many functions, including ordering drinks, requesting their car from valet, and reviewing their offers.
When combined with Bally’s Elite Bonusing Suite applications, which can deliver floor-wide, interaction promotions, iVIEW DM offers a second-chance-to-win and the ability for players to earn valuable rewards, all without interrupting play on their base game. These interactive applications enable players to spin wheels, select and root for their favourite contest, get instant rewards on their birthday, and participate in floor-wide slot tournaments all from their slot.
“We are showcasing our trailblazing interactive, touchscreen iDeck, launching our state-of-the-art Pro Series cabinets, introducing thrilling new games, and offering demonstrations of our systems products, such as iVIEW Display Manager (DM) in-game player-user-interface. We are showing these revolutionary games and systems with our customers and partners in the Asian market,” said Ramesh Srinivasan, President and Chief Operating Officer of Bally Technologies.
Debuting in Macau for the first time was the iDeck, which replaces the traditional button deck with an interactive multi- touch display. With iDeck, when new game content is installed, the button configuration instantly changes to match the game, meaning operators will never need to change a button deck again. iDeck also offers a host of interactive, game-synchronised features for players.
With the overwhelming popularity of table games in casinos across Asia, Bally also showed operators TableView, an innovative table-management solution that allows operators to replace their existing manual rating process with the
All systems go for Bally in Asia
ease and simplicity of electronic automation. With TableView, it is possible to create an almost paperless environment in the pit and eliminate the delays of entering and updating ratings into the casino-management system. TableView also provides a higher standard of customer service by reducing the amount of time required by supervisors to capture and register player ratings.
Beyond systems, one of the highlights of the Bally exhibit in Macau was undoubtedly the company’s new cabinet family. The Pro Series cabinets are driven by the power of Bally’s new ALPHA 2 platform. The ALPHA 2 operating system allows for more impactful, interactive, and graphically charged games. Bally’s Pro Series V22/22 cabinet stands out thanks to cutting-edge design, custom surround sound, interaction, and player comfort. Some of the games presented on this cabinet included Seagull Sam,
G3 I AUGUST 2011 I PAGE 41 “Our extensive
display at G2E Asia demonstrates our commitment to taking our award- winning games and solutions around the
globe and introducing selected products
developed specifically for certain markets.” Cath Burns, Bally Vice President and
Managing Director – Asia Pacific.
Bacchus Gold, Ole Jalapeños, and Playboy Hot Zone, Bally’s newest Playboy title. Also exhibiting for the first time in Asia was Bally’s breakthrough game Code Red. Presented on Bally’s new Pro Curve cabinet featuring a first-of-its-kind 22-inch “curved” LCD display, Code Red offers players the look and feel of a traditional reel-spinning slot with the modern convenience and technology of video.
“We are thrilled to be introducing our successful and innovative products, including the Pro Series family of cabinets and the groundbreaking iDeck to Asia- Pacific,” said Cath Burns, Bally Technologies’ Vice President and Managing Director – Asia Pacific. “Our extensive display at G2E Asia demonstrates our commitment to taking our award-winning games and solutions around the globe and introducing selected products developed specifically for certain markets.”
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