This page contains a Flash digital edition of a book.
to pursue self-promotion in their chosen medium. The next step is marketing, which is one of the key aspects of any business and contributor, Rachel Chambers, explains the importance of finding your USP through to writing a press release.


Applying for funding can often require a business plan and there is a whole chapter dedicated to this to guide you through the minefield. This is followed by important issues regarding finances, including getting paid and costing your products for market and wholesale.


With an abundance of products freely visible on the internet, copycat artists have become commonplace making the issue of copyright ever important. This is therefore covered in a dedicated chapter as is Health & Safety.


Once you are set up and understand how to market yourself you need to actually sell your products. Over


92 | ukhandmade | Summer 2011


three chapters, Second Steps sets out details to consider when selling through galleries, craft shows and the internet. Undeniably, as the book was published in 2006, it falls somewhat short on information regarding online selling as this area has developed significantly since its publication.


The concluding two chapters cover different areas: exploring


manufacturing, using agents to


sell products to a wider market, preparing grant applications and further training.


Overall, Second Steps is a comprehensive guide that would be invaluable to many artists, crafts people and designer-makers.


ISBN-10: 0955002621 ISBN-13: 978-0955002625


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