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solved one problem for them.


Don’t forget your preparation time. I put in a lot of hours setting up each workshop, whether it’s planning, arranging furniture, or the paperwork that goes with the bookings – it all adds to your costs.


How do you get the word out? The usual twitter, facebook and an email newsletter – which works amazingly. I can send an email and be booked up within 24 hours but otherwise it’s word of mouth.


34 | ukhandmade | Summer 2011


Also, in my shop, the staircase is a talking point. People often ask “What’s upstairs?”, and when you say ”Actually, there’s a workshop going on” they want to know more.


What is the most important part of planning a workshop? Put yourself in the position of someone booking a class – how scared you’d be, what you’d want to see when you come in, the welcome you’d want to have, the fabrics you might want to use - everything. I think about classes I’ve attended where I’ve been frustrated by too


many people in the class or not learning enough. The quality of what you learn is crucial.


And lastly... Listen to what people say. Put a class together and just try it. You don’t know how it’s going to go until you try it out.


For more information about Darn it and Stitch visit: http://darnitandstitch.com/


Images courtesy of Jo Watkins


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