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www.spaopportunities.com comment opinion Healing with care
cation about their skins, health, ageing and always too well – as he appr ach t
How are such cancer patients treated? Well not nutrition. Let’s face it – everyone wou cld like f to live young forever and we are looking at learns the cold, hard, clinical facts in the doc- torWhile electrical appliances can never replace of treatments, surg
C aring
or cancer patients is fairly clinical. Oſten one ways to preserve our youth.
’s office and then rogresses through a series human touch and personal knowledge, they can be used to improve skin care, resulting in a sat- isfied client who will return to maintain that patients, their families, and their caregivers. It was conceived by the START oncology cen re – a group of physicians and nurses who were inspired to give better upport, care and yes love to cancer victims. At Inspiritas, patients canTe world of technology is constantly evolv- apists train d at centres such as MD Anderson. Patients and their families can use the medi tion oom there without any charge. Te centre also
ies nd decisions – again with little comf rt or support.
Inspiritas in San Antonio is a sp for cancer perfect skin. Machines can make therapists work smarter as they can be used to deliver the results clients want. Operationally, technology should be able to increase revenues while less- ening the workload.
get physician prescribed massage from ther ing, with new and exciting pieces of equipment constantly being launched into the market r that deliver exceptional results. When used offers guided imagery, yoga, acupuncture, T’ai Chi, Qi Gong and Reiki as well as massage and
The grea
Marisa Dimitriadis Mary Tabacchi
onsumers visiting our spas are mean the end of life, an impaire life, radiation, chemotherapy or what? Does it mean disfigurement?
ancer is a frightening word. Does it becoming more demanding and expect better results due to an increase in knowledge and edu-
The rise of the machines
The spa industry can play its part in bring ng a sense of control products available – but it needn’t be, according to Marisa Dimitriadis
Investing in new equipment can be daunting with the plethora of new back into the lives of individuals afflicted with cancer
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Marisa is the managing director of South Africa-based Te Spa Consultants. Te in spa educ tion. An associate professor of Cornell University, Mary has also had an undergraduate scholarship created in her honour by Te International Spa Association (ISPA) Foundation
Mary is a spa industry veteran and pioneer company has launched its own spa brand and recently opened a post graduate beauty business school
“The success of the equipment depends on the operator – if the“y are excited and believe in it, the treatments will fly”
st gift that spas can give to all clients is
effectively and by choosing the right piece of equipment suited to your clients and salons needs, these electrical appliances give the ther- nd exercise classes with no expense. Please note that all of these modalities have been stud- ied Tere are now many products that work on oga has been shown to impro
healing touch. Patients can come to meditation apists the edge professionally while providing consumers with amazing results.
in depth by the National Institu es of Health. Y the skin and are highly effective at offering anti- ageing solutions – for example by stimulating coll Paagten and elastin production while helping ting for
cancer patients’
quality of life and sense of we l-being. ered dietitian to learn more about
ients can meet with an oncology regis- to reverse environmental skin damage,a increase h lyemphatic flow in the system and much more. h make-up and wig fitting in a warm and viting setting. Te id a at this spa is to bring a ense of control back into the lives of individuals fflicted with cancer. Tere is no doubt that this pa is truly compassionate. It was founded by tw A good start will be keeping adequate client Lang, MD and Ms Ginger Kemmy RN, BS. Te START oncologists centre funded this program. Along the way Amy and Ginger eamed up with
eeting of the New York Spa
Alliance, Dr. Anthony Cahan, MD, FAC spoke about “making the breast cancer patient whole”. He spoke passionately about how women with cancer were disfigured in the past by cancer surgery. Tose womens’ survival rate were less than modern surgery with beautiful breast
© CYBERTREK 2011 © CYBERTREK 2011
alth nd healing. Tey can also get assistance wit Te reality is that the need for machines in i ynour spa is now more evident than ever before, s the daunting task is deciding which one is right a for your business. But how do you choose the s right piece of technology?
o tremendously caring individuals: Dr. Amy record cards and having an understanding of your client base. Aſter all, it will be your exist- ing clients who will be the first to try out and Lisa Starr of Preston-Wynne fame. At the 9 May
When choosing your machines, it is crucial
ensure that your supplier is reputable; get ref- erences from other operators and ensure the supplier has a reliable back up service.
caring and healing in a loving ambience”
It is also important to ensure that your treat- ment prices are affordable – but profitable. Do r yeour costings carefully. Start marketing and pro- pa – like office complex where they have access ig fitting as well as medical trea ments. Note that the objective of these compassionate ysicians – the Start Group, Inspiritas and Dr. Ca The success of the machine in your spa and in women feminine beauty.
Cancer is the second largest cause of death a talmking about it and believe in the machine, the day mankind possesses the most technolog- icaSo, what kind of new equipment is avail- able out ther
han all seek to preserve dignity, self esteem depends exclusively on the operators of the machine. If
ong the over 18s aſter cardiovascular disease. T troeatments will “fly”.
Yet we must heal the whole person, not simply “ long. Among th recent innovations are treat ation ages, the risk for heart disease and cancer will rise. Te greatest giſt that spas can give to all clients is caring and healing in a loving ambi- nce. As we know, there are antidotes to these dis Others include ultrasonic peeling, electropo-
lly advanced medical treatments in history. for spa
pay for the mechanical treatments. Eventually, We as spas might refer those guests who ask to your new equipment could open up doors to a whole new world of clients if marketed and promoted correctly.
eases which include nutrition and exercise. a physician, personal trainer, gym or dietitian.
perators? The list is
cure” the disease. Unfortunately, as the popu- lments that us LED (light emitting diodes), IPL (intense pulsed light), ultrasound and dermo mobilisation as well as a range of different vibra- ation therapies.
ration, radiofrequency, galvanic, cavitation and pressure therapy. I would like to leave you with one very How to help cancer patients? Find your local ncologis office and ask to form a partnership. Ask where to train your licensed therapist in oncology massage and spa treatments. Let’s reach out and heal.
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But we are best at holistic healing and caring. important thought: consumers come to you o for relaxation and pampering yet they are ALL looking for ways to stay younger and thinner. If you don’t offer that solution they will go look for it somewhere else.
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Centre, 214 Red Lion Rd, Surbiton, Surrey. KT6 7RA T: 0870 990 7989 F: 0871 431 0452 M: 07974 154811
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construction. Dr Cahan’s patients meet in his smoting the new service before the equipment t arrio wves as this will create excitement and hype. You could even run a competition that gives out p frhee treatments using the new service.
ey are excited, are continuously
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