Salem Community Patriot July 29, 2011 - 11


“Kn w Y ur Car”


Recent studies have estimat- ed that many Americans spend as much as three hours a day in their cars. Over the course of a typical week, that’s almost one entire day behind the wheel. That not only translates to lots of face time with your vehicle’s interior, but it also provides ample opportunities for the buildup of dirt, grime, coffee, and food stains that can leave a car’s interior appearing haggard and worn. In addition to robbing a car’s interior of its aesthetic appeal, the buildup of dirt and grease can also cause the vehicle to


degrade over time. Though it’s common to associate vehicle maintenance with what’s under the hood, drivers should also make maintenance a priority for the vehicle’s interior. When cleaning a car’s interior, ad- dress each and every nook and cranny.


Consoles & Cup Holders Perhaps no part of a vehi-


cle’s interior is more susceptible to dirt and grease buildup than the center console, which is typically home to a vehicle’s cup holders. Spilled coffee or soda is something every driver can relate to, and cleaning such


“Kn w Y ur Car”


spills is harder than it sounds. No Touch(R) Interior Detail- ing Mousse from Permatex, a leading innovator of auto maintenance, repair, and ap- pearance products, is specially formulated to remove not only stubborn stains, but also older ones, making it ideal for taking care of that long-ignored yet unsightly residue at the bottom of your cupholder. Clean Under the Carpets Particularly after a long


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winter, a vehicle’s carpets can be a major eyesore. Remove the floor mats and thoroughly vacuum any dirt buildup that might have multiplied with each winter snowstorm or spring shower. Your carpets will look better and last longer. Dashboards & Door Panels In order to drive a vehicle, motorists must look out over the dashboard. Despite that, dashboards are often over- looked when it comes to clean- ing a car’s interior. No Touch(R) Interior Detailing Mousse is formulated to remove unsightly dirt or grease buildup from all interior surfaces, including plastic, rubber, vinyl, and leather, while drying to a satin sheen to minimize dashboard reflection on the windshield. What’s unique about No Touch(R) Interior Detailing Mousse is that it applies as a mousse, meaning there won’t be any of the messy overspray


and seepage into components and vents that drivers typically worry about when cleaning the dashboard and door panels. Address the Uphol- stery


When buying


a new car, many auto buyers are concerned about the car’s potential resale value. That’s a genuine concern, as resale value is often influenced by more than just the number of miles on the odometer. Dirty upholstery is an instant turnoff for most used car buyers, so drivers should be diligent and clean their upholstery regularly, including immediately after any spills. Be careful when using water to clean the upholstery, as you don’t want any water get- ting into places that can dama- mge electrical components or create a moldy smell. Practice Preventive Care Much like humans, a car is susceptible to UV rays. Whereas a human would apply sunscreen to his or her skin to protect against sunburn, driv- ers can apply a UV-protectant product to their vehicle’s inte- rior to guard against problems


Monthly AUTO SECTION Maintenance Applies To Your Vehicle’s Interior, Too Monthly AUTO SECTION


An interior car care product like No Touch(R) Interior Detailing Mousse from Permatex can help motorists easily and effectively combat dirt and grease buildup.


that often result from overex- posure to the sun. No Touch(R) Interior Detailing Mousse is specially formulated to protect a vehicle against UV rays that typically lead to fading, crack- ing, and aging. What’s more, its non-greasy formula leaves surfaces with a film-free fin- ish, ensuring the car’s interior will look and feel like new without suffering any harmful side effects of sun exposure. No Touch(R) Interior Detailing Mousse also has an anti-static repellant, which helps keep the instrument panel free and clear of dust for safer and easier navigation.


Overcome the Odor


Masking odors is another concern for many vehicle own- ers. While some spring days are ideal for rolling down the windows, spring showers are often a force to be reckoned with during the spring season. For drivers trapped inside a car with its own distinct odor, No Touch(R) Interior Detailing Mousse has a new car scent that ensures both driver and passenger won’t be stuck hold- ing their noses on those long commutes to work. For more information, visit:


www.permatex.com.


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way things have changed in the last 10 years. How we treat our vehicles has also changed dramatically. Much of the con- ventional wisdom preached by our fathers and grandfathers with respect to vehicle maintenance has fallen by the wayside in the 21st century, as manufacturers of both vehicles and vehicle maintenance products have changed the way they do business. AMSOIL INC., the industry leader in synthetic motor oil, notes that many of these changes cannot only improve how our vehicles run, but save us some cash as well. * Petroleum motor oils are no longer the gold standard. Many vehicle owners prac- tice the same credo with respect to vehicle maintenance. That is, “If it has worked in the past, stick with it.” Advancements in automotive technology, however, have led many to abandon that credo, or at least to modify it. Perhaps no technological advancement has done more to change how we view vehicle maintenance than the emergence of synthetic motor oil as a superior alterna- tive to traditional petroleum motor oil. Once the industry standard, petroleum motor oils’ well-earned reputation for forming sludge, gums and varnishes as they break down has led industry insiders and even weekend car enthusiasts to embrace synthetic motor oils. Because of their abil- ity to resist the stresses of high temperature oxidation and evaporation loss, synthetic motor oils are far more resistant to sludge and deposit formation, enabling vehicle


Changes in vehicle maintenance practices and guidelines have enabled drivers to get more out of their cars and trucks.


engines to run more smoothly and offer greater fuel efficiency. * Cars can crack the 100,000 mile bar- rier and still be reliable. During the reces- sion of 2009, many vehicle owners began looking at their cars and trucks as more long-term investments. Whereas the years leading up to the recession saw many ve- hicle owners trading their cars in after three or four years, the post-recession vehicle owner now wants more bang for his buck. Fortunately, it’s now entirely possible to keep a car running strong for 100,000 miles or more. And many of the keys to do- ing so don’t require a trip to the mechanic. With the advancements in engine design, breakthroughs in engine metallurgy and the use of synthetic lubricants, motorists are now keeping their vehicles 24 percent longer than they were in 2002. Money not spent on new vehicles is money in the pocket. * The vehicle maintenance industry


wants to keep your car on the road. In the past year or so, much of America got its


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first real glimpse into the American auto industry, and many did not like what they saw. Popular auto lines Pontiac and Saturn were discontinued, and consumer confi- dence in American auto makers continued to wane. One overlooked element, however,


was the positive advancements made in the vehicle maintenance industry. Syn- thetic motor oils, for example, greatly enhance a vehicle’s performance. The uniform molecular structure of synthetic oil helps engines operate more efficiently by reducing friction and wear, improving performance in extreme temperatures and, best of all, by improving fuel economy. So while conventional wisdom might infer the auto industry has regressed during the 21st century, the advancements made in automotive maintenance technology have enabled vehicles to perform better and last much longer, helping drivers save money while restoring their peace of mind. For more information, visit www.amsoil.


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